SDSU - MIS 180 Exam 1 Questions And
Answers
What is information? - answers data converted into meaningful and useful context
What is business intelligence (BI)? - answers information collected from multiple sources such
as suppliers, customers, competitors, partners, and indust...
SDSU - MIS 180 Exam 1 Questions And
Answers
What is information? - answers data converted into meaningful and useful context
What is business intelligence (BI)? - answers information collected from multiple sources such
as suppliers, customers, competitors, partners, and industries that analyzes patterns, trends, and
relationships for strategic decision making
What is knowledge? - answers the skills, experience, and expertise, coupled with information
and intelligence, that creates a person's intellectual resources
What are knowledge workers? - answers individuals valued for their ability to interpret and
analyze information
What is systems thinking? - answers A way of monitoring the entire system by viewing
multiple inputs being processed or transformed to produce outputs while continuously gathering
feedback on each part
What is feedback? - answers information that returns to its original transmitter (input,
transform, or output) and modifies the transmitter's actions
What are management information systems (MIS)? - answers A business function, like
accounting and human resources, which moves information about people, products, and
processes across the company to facilitate decision-making and problem-solving
chief Information Officer (CIO) - answers responsible for overseeing all uses of MIS and
ensuring that MIS strategically aligns with business goals and objectives
chief knowledge officer (CKO) - answers responsible for collecting, maintaining, and
distributing company knowledge
chief privacy officer (CPO) - answers responsible for ensuring the ethical and legal use of
information within a company
chief security officer (CSO) - answers responsible for ensuring the security of business systems
and developing strategies and safeguards against attacks by hackers and viruses
chief technology officer (CTO) - answers responsible for ensuring the speed, accuracy,
availability, and reliability of the MIS
What is a business strategy? - answers A leadership plan that achieves a specific set of goals or
objectives such as:
, - developing new products or services
- entering new markets
- increasing customer loyalty
- attracting new customers
- increasing sales
- decreasing costs
What is a fact? - answers the confirmation or validation of an event or object
What are the core drivers of the information age? - answers 1. data
2. information
3. business intelligence
4. knowledge
What is the information age? - answers infinite quantities of facts are widely available to
anyone who can use a computer
What is data? - answers the raw facts that describe the characteristics of an even or object
What is a competitive advantage? - answers A product or service that an organization's
customers place a greater value on than similar offerings from a competitor
what are ways that companies duplicate competitive advantages? - answers - acquiring the new
technology
- copying the business operations
- hiring away key employees
What is first-mover advantage? - answers Occurs when an organization can significantly affect
its market share by being first to market with a competitive advantage
What is competitive intelligence? - answers The process of gathering information about the
competitive environment to improve the company's ability to succeed
What are the three common tools to analyze competitive intelligence and develop competitive
advantages? - answers 1. The Five Forces Model (for evaluating industry attractiveness/
potential for profitability)
2. the three generic strategies (for choosing a business focus)
3. Value chain analysis (for executing business strategies)
What is buyer power? - answers The ability of buyers to affect the price of an item
What is switching costs? - answers costs that make customers reluctant to switch to another
product
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