Judgments
Parameters to efficient market segmentation
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In this document we explore some parameters to efficient market segmentation to an organization.
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PARAMETERS TO EFFICIENTMARKET SEGMENTATION
1. The type of market selected by
the organization must be
accessible to the marketer or the
marketing team.
Accessibility of the market would
enable the marketer to strategize
on the appropriate marketing mix
that will suite the market and
generate revenue for the
organization.
It will also give the marketer the
demographic nature of the people
in a particular area in terms of
age, gender and religion in order
, to strategize on the type of market
research to conduct to identify
their needs and produce to satisfy
those needs.
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