Business Communication Polishing
Your Professional Presence
5th Edition by Barbara G. Shwom
Complete Chapter Solutions Manual
are included (Ch 1 to 12)
** Immediate Download
** Swift Response
** All Chapters included
,Table of Contents are given below
1.Developing Your Professional Presence
2.Working with Others: Interpersonal, Intercultural, and Team
Communication
3.Managing the Communication Process: Analyzing, Composing,
Evaluating
4.Communicating Routine Messages and Building Goodwill
5.Communicating Persuasively
6.Communicating Bad News
7.Using Social Media in Business
8.Finding and Evaluating Business Information
9.Preparing Persuasive Business Proposals
10.Preparing Business Reports
11.Preparing and Delivering Business Presentations
12.Communicating Your Professional Brand: Social Media,
Websites, Résumés, Cover Letters, and Interviews
,Solutions Manual organized in reverse order, with the last chapter
displayed first, to ensure that all chapters are included in this document.
(Complete Chapters included Ch12-1)
INSTRUCTOR’S MANUAL
Learning Objectives
LO 12.1 Use ACE to polish your professional presence for a job search.
LO 12.2 Compose an effective résumé by organizing the content and using a professional design.
LO 12.3 Find job opportunities, compose effective cover letters, submit applications, and follow up as
necessary.
LO 12.4 Effectively prepare for professional job interviews.
LO 12.5 Make a positive impression during and after interviews.
TEACHING TIP: To cover the entire chapter in one week, you could spend your class time this way:
Class (or hour) 1: Use ACE to polish your professional presence for a job search (LO 12.1)
Class (or hour) 2: Compose effective résumés (LO 12.2) and cover letters (LO 12.3)
Class (or hour) 3: Prepare for interviews (LO 12.4) and make a positive impression (LO 12.5)
Page | 12-1
, AT-A-GLANCE HEADING OUTLINE
PROFESSIONAL PRESENCE @ Work, p. 467
THREE EARS MEDIA, Kat Kibben: Slow Down ... You’re Applying Too Fast!
How do you polish your professional presence for a job search? p. 468
LO 12.1 Use ACE to polish your professional presence for a job search.
▪ Analyze your career goals, strengths, and skills, p. 468
o Analyzing career goals, p. 469
o Analyzing strengths and skills, p. 470
▪ Compose your brand message and strategic social media content, p. 470
o Composing your brand message, p. 471
o Composing strategic social media content, p. 471
o Making yourself visible, p. 472
o Making yourself valuable, p. 476
▪ Evaluate your virtual professional image, p. 477
SPOTLIGHT ON RESEARCH & THEORY, p. 478
IMPRESSION MANAGEMENT THEORY AND PROFESSIONAL ONLINE PRESENCE
How do you compose an effective résumé? p. 479
LO 12.2 Compose an effective résumé by organizing the content and using a professional design.
▪ Analyze your options for organizing your résumé, p. 479
▪ Compose effective résumé content, p. 485
o Consider using AI to help compose a first draft, p. 485
o Tailor content to the job, p. 485
o Tailor content to the context, p. 485
▪ Evaluate your content and design, p. 488
ETHICS, p. 489
EXAGGERATING RÉSUMÉ CONTENT IS LYING
How do you find job opportunities and submit applications? p. 489
LO 12.3 Find job opportunities, compose effective cover letters, submit applications, and follow up as
necessary.
▪ Analyze your options for finding job opportunities, p. 489
▪ Compose an effective elevator pitch, p. 491
▪ Compose persuasive cover letters, p. 492
o Analyze the position requirements, p. 492
o Compose persuasive content, p. 493
o Evaluate content and format, p. 496
▪ Select a medium for submission and follow up as necessary, p. 496
o Evaluate your application submission option, p. 496
o Follow up as necessary, p. 498
Page | 12-2
