Exam (elaborations)
COM3706 Portfolio Assignment 3 (2024)
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This document contains answers for COM3706 assignment 3 Portfolio for the academic year 2024. All the best!!!
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COM3706 ASSIGNMENT 3PORTFOLIO EXAMINATION 2024
Examination Portfolio: Analysis of Business and Financial Reporting
in Business ReportNewspaper
1. Title Page
• Title: Corporate Misconduct and Market Impacts: A Media Analysis of
Steinhoff’s Financial Scandal
• Module: COM3706 - Communication Research
• Assignment: Examination Portfolio
• Student Name: [Your Full Name]
• Student Number: [Your Student Number]
• Submission Date: [Date]
2. Table of Contents
1. Introduction ............................................................................................... Page
1
2. Research Problem Statement ........................................................... Page 2
3. Summary of the Newspaper Article ............................................... Page 3
4. Literature Review ................................................................................... Page 4
5. Theoretical Framework ......................................................................... Page 5
6. Presentation and Interpretation of Findings .................................. Page 6
7. Discussion of Findings ........................................................................... Page 7
8. Limitations of the Study ......................................................................... Page 8
9. Ethical Considerations .......................................................................... Page 9
, 10. Conclusion ............................................................................................. Page
10
11. Self-Assessment and Reflection ....................................................... Page 11
12. References .............................................................................................. Page
12
13. Addendum: Scanned Newspaper Article ....................................... Page 13
3. Introduction
This portfolio examines how the Business Report, an authoritative source on
financial news, covers corporate scandals in South Africa. Using the article titled
"Steinhoff Inside Trader Given a Five-Year Suspended Sentence," this study will
explore how business misconduct is framed and what implications such reporting
has on public perception and corporate governance. The article highlights the
repercussions of insider trading involving a key associate of the late former CEO of
Steinhoff, Markus Jooste. This portfolio will analyze the newspaper's narrative
approach, language use, and positioning, applying theories of media representation
and corporate communication.
4. Research Problem Statement
The research problem addressed in this portfolio is the portrayal and framing of
corporate misconduct in Business Reportnewspaper. Specifically, the study
investigates how the newspaper represents corporate malfeasance and whether its
framing influences the broader discourse on business ethics and governance in
South Africa. The problem statement revolves around the potential impact of such
media coverage on the reputation of the companies involved and the behavior of
other stakeholders in the market.
5. Summary of the Newspaper Article
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