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MNM2604 ASSESSMENT 3 SEMESTER 2 2024 Nissan Motors sells a variety of vehicles, such as passenger cars, SUVs, vans, trucks and buses. The company has recently introduced an NV200 Combi Panel Van. Under which new products category does this example fall? $2.84
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MNM2604 ASSESSMENT 3 SEMESTER 2 2024 Nissan Motors sells a variety of vehicles, such as passenger cars, SUVs, vans, trucks and buses. The company has recently introduced an NV200 Combi Panel Van. Under which new products category does this example fall?
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  • Course
  • Business to Business Marketing (MNM2604)
  • Institution
  • University Of South Africa (Unisa)
  • Book
  • Management of Marketing

MNM2604 ASSESSMENT 3 SEMESTER 2 2024 Nissan Motors sells a variety of vehicles, such as passenger cars, SUVs, vans, trucks and buses. The company has recently introduced an NV200 Combi Panel Van. Under which new products category does this example fall? a. Additions to product lines  b. ...

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  • September 28, 2024
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  • mnm2604 assessment 3 semester 2 2024

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BMZ ACADEMY




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@061 262 1185/068 053 8213



BMZ ACADEMY 061 262 1185/068 053 8213

, MNM2604-24-S2  Assessment 3

QUIZ




Started on Saturday, 28 September 2024, 4:42 PM
State Finished
Completed on Saturday, 28 September 2024, 4:51 PM
Time taken 9 mins 29 secs
Grade 20 out of 20 (100%)


Question 1

Correct

Mark 1 out of 1




The University of South Africa has reopened its branch in Johannesburg with improved student support services, superior WI-
FI connectivity, strengthened security services and an upgraded computer lab. Which type of innovation is referred to in this
scenario?




a. Customer service innovation

b. Business model innovation

c. Process innovation 

d. Product innovation




Your answer is correct.

Option D is correct because, in this instance, the University of South Africa adopted process innovation, which entails
innovative manufacturing and delivery methods such as support services, accounting, information systems and so on.

Refer to page 73 in the study guide.


The correct answer is:
Process innovation

,Question 2

Correct

Mark 1 out of 1




Marketing information serves various importance to B2B marketers and management. Which ONE of the following is not
among the stakeholders about which the information is required?




a. Competitors

b. Environmental factors

c. Product factors 

d. Target markets




Your answer is correct.
Option B is correct because product factors are not among the stakeholders that B2B markers require marketing information
about. Refer to page 36 in the study guide.



The correct answer is:
Product factors

, Question 3

Correct

Mark 1 out of 1




A toy company has noticed that sales of toys for boys are dropping. It is not clear what is causing sales to drop. Which step
in the marketing process should the company follow to find out why sales of toys for boys are dropping?


a. Step 2: Determining the research objective.

b. Step 1: Identifying and defining the marketing problem. 



c. Step 4: Conducting secondary research



d. Step 3: Developing the research design




Your answer is correct.

The correct answer is “Step 1: Identifying and defining the marketing problem”. “Step 2: Determining the research objective” is
incorrect. “Step 3: Developing the research design” is incorrect. “Step 4: Conducting secondary research” is incorrect. Refer to
page 72 of the prescribed book.


The correct answer is:


Step 1: Identifying and defining the marketing problem.

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