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Social Media Strategies Final Exam with 100- sure answers.pdf
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Social Media
Strategies Final
Exam with 100%
sure answers
EUNICE
, What are some steps brands should take for avoiding a social media crisis? Select all
that apply - Answers:have a social media policy in place, double check your brain voice
What are some things Southwest airlines did well during a technology error that caused
the airline to cancel nearly 2000 fights? Select all that apply - Answers:apologized on
social media, quickly responded to comments, did a Facebook live on the status of
flights featuring the airlines chief operating officer
What are some ways public relational's professionals can use social media? -
Answers:Swiftly react to negative press, make an announcement, identify brand threats,
find influencers
The Swedish branch of this company got in trouble for running Facebook ads of
Portugal's footballer superstar Cristiano Ronaldo's voodoo doll likeness in various
painful doses. - Answers:Pepsi
When Star Wars actress Carrie Fisher passed away this Brian was criticized for a tweet
that promoted their product while news jacking her death - Answers:Cinnabon
When posting to social media during a crisis, your brain voice should not change.
However, your tone can change. - Answers:True
The following or social media crisis. Select all that apply. - Answers:insensitive or out of
touch comments on social media, product sales and customer criticism on social media,
employee errors and bad behavior gone viral
A company should always post its press release on social media. - Answers:True
There is a difference between a traditional crisis and a social media crisis. -
Answers:True
What is something a company should do during a crisis? - Answers:Review your social
media post calendar and possibly pause any upcoming events
in 2020, Nathan Apocada's Video featuring himself riding a long word to work, drinking
ocean spray against the soundtrack of Fleetwood Mac, dreams, went viral. What
platform did Nathan originally upload a video to causing it to go viral? - Answers:Tik Tok
Viral marketing works because... - Answers:people believe their friends more than an
advertisement
through a research study and surveys, Fractl Found that contact with this kind of
emotional response is prime for viral sharing - Answers:Positive
Viral marketing campaigns can be guaranteed. - Answers:False
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