Exam (elaborations)
BMAL-590 Week 1 Section 1 Marketing correctly answered
- Course
- Institution
BMAL-590 Week 1 Section 1 Marketing correctly answered
[Show more]
Content preview
BMAL-590 Week 1 Section 1 MarketingGreat Marketing is based on - correct answer ✔✔Sound, logical economic and psychological laws of
human and organizational behavior.
Marketing is: - correct answer ✔✔Everywhere, encompasses a wide variety of pursuits, and is an
ongoing process.
Marketing Framework: - correct answer ✔✔5Cs, STP, and 4Ps
5Cs - correct answer ✔✔customers
company
context
collaboration
competitors
STP - correct answer ✔✔segmentation
targeting
positioning
4Ps - correct answer ✔✔product
price
promotion
place
What is marketing? - correct answer ✔✔Marketing is an exchange between a firm and its customers.
Marketing can be involved in: - correct answer ✔✔goods
, services (hotels and airlines)
nonprofit organizations (organ donation)
government agencies (smoking cessation)
events (baseball game)
people (political campaigns and athletes)
ideas
companies
industries
experiences (ESPN Zone)
Marketing evolution: - correct answer ✔✔production orientation, through selling orientation, arriving at
the customer orientation
Marketing world - correct answer ✔✔customer-oriented and customer-empowered world where the
goal is to build and maintain relationships with the customer
CMO - correct answer ✔✔chief marketing officers
American Marketing Association defines marketing as: - correct answer ✔✔the activity, set of
institutions, and processes for creating, communicating, delivering, and exchanging offerings that have
clue for customers, clients, partners, and society at large
Marketing - correct answer ✔✔the theory and practice of identifying needs and distributing goods in a
competitive society.
Market: - correct answer ✔✔the aggregate of all people or organizations who have a need for, or want, a
product or class of products and have the money to pay for them. It is sometimes used to mean a place,
real or virtual, where buyers and sellers meet to buy or sell goods.
Classical Marketing Concept: - correct answer ✔✔a philosophy which guides the attitude of everyone in
a firm to stimulate and satisfy the needs and wants of every customer.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller BravelRadon. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
66579 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now