BMAL-590 Week 1 Section 3 Channels of
Distribution and Business Marketing
Networks and Logistics
Distribution deals with: - correct answer ✔✔realigning the discrepancies between quantities and
selections.
distribution channel - correct answer ✔✔a network of inter-connected firms that provide sellers a
means of infusing the marketplace with their goods, and buyers a means of purchasing those goods as
efficiently and profitably as possible. Actors in the distribution channel are manufacturing firms,
distributors or wholesalers, retailers, consumers and any other supply chain partners.
Activities in distribution channels: - correct answer ✔✔are customer oriented (ordering, handling, and
shipping), product oriented (storage and display), marketing-centric (promotion), financial oriented, and
logistics.
Logistics: - correct answer ✔✔the coordination of the flow of all of the goods, services, and information
between channel members throughout the channel.
upstream partners: - correct answer ✔✔its suppliers; this is called the supply chain and dealing with
those firms is called supply chain management.
Downstream partners: - correct answer ✔✔help a company reach consumers comprise the channel
members; they provide the way to channel merchandise to the customer.
intensive distribution - correct answer ✔✔used for widely distributed products in drugstores,
supermarkets, discount stores, and convenience stores. It is used for simple, inexpensive, easily
transported products like snack food, shampoo, and newspapers. Intensive distribution usually goes with
heavy promotion, lower prices, and average or lower quality products.
selective distribution - correct answer ✔✔used for less widely distributed products. It is usually used for
complex and/or expensive products that require assistance like cars, computers, and appliances. The
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