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Summary How important is innovation and enterprise to Dyson?
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Unit 1 Assignment 3 of the Level 3 National Extended Diploma of Business- Finance.
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20172752Matt Claydon Individual
Report Unit 1 Assignment 3
How important is innovation
and enterprise to Dyson?
, Introduction
I have been asked to continue my work placement in the Economic Development Unit (EDU)
at my local council and work with officers who handle publications, brochures, and guides. I
have been asked to research a business, the role of innovation and enterprise in my selected
business and produce a report, presentation and what I think my business has innovated.
My work will consist of a report, presentation, an observation record, an individual,
reflective account, and my research evidence. My report will be about the well-known
business Dyson. The reason I picked Dyson as it is a popular brand that has brought out ideas
that no other household appliance company has.
Dyson, a renowned British company, was founded by Sir James Dyson in 1991. Dyson is
famous for creating innovative household products that enhance our daily lives. One of their
significant breakthroughs was the reinvention of the vacuum cleaner. Unlike traditional
models that rely on disposable bags, Dyson vacuums use cyclonic technology to efficiently
collect dirt and dust without losing suction power. This innovative design not only saves you
money on replacement bags but also ensures your vacuum functions at its best for a longer
duration.
Dyson’s unwavering commitment to innovation is the driving force behind their success.
They are constantly exploring new ways to improve everyday products, such as vacuum
cleaners and hair dryers, making them more efficient and user-friendly. Dyson's
entrepreneurial spirit motivates them to take calculated risks, venture into new markets, and
expand their global reach. Furthermore, Dyson is dedicated to sustainability, ensuring their
products are environmentally friendly. This innovative mindset is the core of Dyson's
success, solidifying their position as an industry leader.
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