CamCo
DECISIONSUMMARY Year6
(Industry
(practice)
1)
Action-Capture Camera Design
Image Sensor Size11mm diagonal
LCD Display920k pixels
Image Quality (maximum resolution)3840×2160 pixels
Number of Photo Modes (video / still) modes
ProductCamera Housing$9 per camera
Enhancements Editing / Sharing$8 per camera
Included Accessories$12 per camera
Extra Performance Features5 features
Number of AC Camera Models3 models
Product R&D Expenditures$16000 ($000s)
UAV Drone Design
Built-InCamera(company'sbestmodel+) Significant Upgrade
GPS / WiFi / Bluetooth Enhanced
Battery Pack(maximum flight time) 18minutes
Number of Rotors 6rotors
RotorPerformance/FlightController Advanced
Body Frame Construction Carbon Fiber
Optical Sensors 360° Enhanced
Camera Stabilization Enhanced
Extra Performance Features 5features
Number of AC Camera Models 2models
Product R&D Expenditures $15000($000s)
Action-Capture Camera Marketing NorthAmerica Europe-Africa Asia-Pacific Latin America
Average Wholesale Price to Retailers ($ per unit) 275 275 250 250
Retailer Support Budget($000s) 1710 1440 1110 780
Advertising Budget($000s) 2500 1400 1000 750
Website Product Displays / Info ($000s) 1500 1200 900 600
Sales Promotions(number of weeks | % discount) 1 wk 10% 1 wk 10% 1 wk 10% 1 wk 10%
Warranty Period(60 days, 90 days, 120 days, 180 days, 1 year) 180 days 180 days 90 days 90 days
AnticipatedIndustry Price to Retailers($ per unit) 225 225 225 225
AverageMarketingEffor P/Q Rating 4.0 4.0 4.0 4.0
tsinYear6 Number of 3.0 3.0 3.0 3.0
ModelsRetailer 6.00 6.00 6.00 6.00
Support($ per 2,500 1,400 1,000 750
unit)Advertising 1,500 1,200 900 600
Budget($000s)Website 1 wk 10.0% 1 wk 10.0% 1 wk 10.0% 1 wk 10.0%
Displays($000s) 60days 60days 60days 60days
Sales Promotions(weeks | %
discount)
Warranty Period(days)
UAV Drone Marketing NorthAmerica Europe-Africa Asia-Pacific Latin America
Average Retail Price to Online Customers ($ per unit) 1250 1250 1250 1250
Discount Offered to 3rd-Party Online Retailers 15% 15% 15% 15%
Website Product Displays / Info ($000s) 1500 1200 900 600
Search Engine Advertising($000s) 1500 1200 600 300
Retailer Recruitment and Support ($000s) 1144 944 500 300
Warranty Period(60 days, 90 days, 120 days, 180 days, 1 year) 120days 90days 60days 60days
Anticipated Industry Average Retail Price($ per unit) 1,100 1,100 1,050 1,050
Average Marketing 15.0 15.0 15.0 15.0
Retailer Discount
Efforts in Year 6 4.0 4.0 4.0 4.0
P/Q 2.0 2.0 2.0 2.0
RatingNumber of 1,500 1,200 900 600
Models 1,500 1,200 600 300
Website Displays($000s) 80.00 80.00 80.00 80.00
Search Engine Advertising($000s) 60days 60days 60days 60days
Retailer Recruitment($ per unit)
Warranty Period(days)
AC Camera Workforce Compensation and Training
Base Wage (per PAT member) Assembly Quality Incentive Attendance
+1%
Bonus
increase
Fringe Benefit Package 2.40 per unit 1000 $/year 2000 $/year
Training & Productivity Impr. Budget 1000 $/PAT
UAVDroneWorkforceCompensationandTraining
Base Wage(per PAT member) +1% increase
Assembly Quality Incentive 4.80 per unit
Attendance Bonus 1000 $/year
Fringe Benefit Package 2000 $/year
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