In brand line extensions, the new offering is in the same product category but targets a different segment of customers, usually with a slightly different set of attributes. - CORRECT ANSWER TRUE
___________ Involves which segment to go after, based on market attractiveness and competiti...
STRATEGIC MARKETING 2024-2025 Q&A VERIFIED
In brand line extensions, the new offering is in the same product category but targets a different
segment of customers, usually with a slightly different set of attributes. - CORRECT ANSWER
TRUE
___________ Involves which segment to go after, based on market attractiveness and competitive
strength. - CORRECT ANSWER TARGETING
___________ analytics can be defined as technology enabled, model supported approach to
harnessing customer and market data to understand and serve customers. - CORRECT ANSWER
CUSTOMER
___________ means that once developers/designers accept some new feature, they perceive its great
value- far more than would be assigned the feature by non users. - CORRECT ANSWER
DESIGNERS CURSE
The first marketing principle is motivated by the fact that all customers differ. The main challenge
in this principle is in managing customer heterogeneity, which is done through segmentation,
targeting, and positioning. Cluster analysis is used to perform segmentation while positioning
analysis is achieved using techniques such as multidimensional scaling. - CORRECT ANSWER
TRUE
__________ refers to the potentially utilizable resources a firm possesses that it could divert or re-
deploy to achieve organizational goals. - CORRECT ANSWER RESOURCE SLACK
, STRATEGIC MARKETING 2024-2025 Q&A VERIFIED
__________ refers to an innovative offering that results from dramatically repositioning an existing
offering so that the total offering appeals to a different customer segment with a new proposition. -
CORRECT ANSWER REPOSITIONING STRATEGY
The Bass model captures many of the people and product based factors, but cannot integrate
pricing and advertising levels to predict adoption rates. - CORRECT ANSWER FALSE
__________ is a process to increase the speed of a firms offering development and enhance its
likelihood of success. - CORRECT ANSWER STAGE GATE APPROACH
A "sweet spot" in profit functions, refers to point at which firms should __________ - CORRECT
ANSWER INVEST NEITHER MORE NOR LESS
A firm can build data capabilities by collecting data pertaining to customer intelligence, market
intelligence, and competitive intelligence. - CORRECT ANSWER FALSE
A first mover advantage is nearly always trumped by __________, who are not just quick but also
better. - CORRECT ANSWER EARLY FOLLOWERS
A stage gate development process improves the speed of product development, the success
likelihood, and the development costs. - CORRECT ANSWER TRUE
An __________ approach attempts to make optimal allocations across nested levels of decisions, over
time. - CORRECT ANSWER ITERATIVE
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