Two marketing professionals are discussing Unilever strategy.
Marketing professional A says that the strategy for Lipton Tea is a corporate strategy.
Marketing professional B says that the strategy for Lipton Tea is a business strategy.
Who is correct? - correct answer ✔✔Manager B
business strategy - correct answer ✔✔focuses on how a company plans to compete in a market
corporate strategy - correct answer ✔✔focuses on the markets it wants to enter and the businesses it
wants to compete with
a differentiation strategy focuses on... - correct answer ✔✔offering unique products or services
henry ford was known for purchasing his suppliers. This is an example of... - correct answer ✔✔vertical
integration
"at XYZ Company, we off our customers the best pizza at the lowest price"
the following is an example of a... - correct answer ✔✔mission statement
operational planning is done by... - correct answer ✔✔production supervisors
generally speaking, Wal-Mart is an example of an organization that pursues a ______ strategy - correct
answer ✔✔low-cost
, two managers are discussing SWOT analysis.
Manager A says that a new market entrant would go in the threat quadrant.
Manager B says that strategy should focus on things found in the strengths quadrant.
who is correct? - correct answer ✔✔both are correct
what type of planning do middle managers do? - correct answer ✔✔tactical
a _____ plan is a type of plan that will be used on a regular and on-going basis - correct answer
✔✔standing
assume there is a new outbreak of covid-19 and louisiana tech is forced to return to online learning.
what type of plan would contain the protocols for such an event? - correct answer ✔✔contingency plan
two managers are discussing ethical decision making.
manager A says that an ethical leader is a person people can look towards for guidance.
manager B says that an integrity based ethics program is designed to detect unethical behavior
who is correct? - correct answer ✔✔manager A
the idea that people should not commit murder illustrates... - correct answer ✔✔universalism
a person is making a decision and asks someone else for advice. this is an example of... - correct answer
✔✔relativism
two managers are discussing workers in a factory.
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