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AGBE 3302 exam 3 questions & answers 2024/2025
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AGBE 3302 exam 3 questions & answers 2024/2025
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AGBE 3302 exam 3 questions & answers2024/2025
Types of collective action - ANSWERSGeneric Promotion, marketing cooperatives, bargaining
associations, marketing oders
Goals of collective action - ANSWERSImprove demand, regulate supplies and qualities, improve
competitiveness and efficiency in marketing channel, gain more channel control and leadership
Graph of Generic Promotion - ANSWERSDemand shift out due to higher price leads to shift in supply.
(Demand increase, supply increase)
Marketing orders - ANSWERSInstitutional program of producers of a specific commodity. Not a type of
firm or cooperative, establish orderly market conditions, geographical structures, supervised and
regulated by USDA
Investor owned firm - ANSWERSOwned by non-producer investors. Ownership rights and dividends
proportional to their ownership. Sonic
Capper Volstead Act 1922 - ANSWERSExempt from antitrust legislation. Secretary of ag will intervene
with any coop raising prices unduly
Product life cycle - ANSWERSintroduction, growth, maturity, decline
Private label brands - ANSWERSGive retailer higher margins and consumers lowest prices. Less popular
due to fear of quality and loyalty to national brand. Can develop consumer loyalty to store?
Four P's of marketing mix - ANSWERSProduct, promotion, place, price
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