HS 2250 Week 12Vide- Questions and Answers 100%
Solved
To be effective HP planners need skills in _______ and __________ in order to get participants
involved and keep them involved. Correct Ans-marketing, psychology
Programs should be grounded in _____________ to be successful Correct Ans-theory
market= _________ (in health promotion) Correct Ans-Target population= market in HP
In health promotion, we want to exchange benefits for cost. What are some of the costs?
Correct Ans--money
-time
-discomfort
Marketing: Correct Ans-The planned attempt to influence the characteristics of voluntary
exchange transactions - exchanges of costs and benefits for buyers and sellers or providers
and consumers
, HS 2250 Week 12Vide- Questions and Answers 100%
Solved
Exchange theory: Correct Ans-exchanges of costs and benefits for buyers and sellers or
providers and consumers
HP falls into a special type of marketing called _______________ Correct Ans-social
marketing
What do we market in HP programs? Correct Ans-awareness, knowledge, skills, behaviours
Print ads- truth campaigns Correct Ans-Examples
Tobacco kills 1200 people/ day: Correct Ans-Guy holding sign with dead bodies around him
Addiction: Correct Ans-With a bunch of different faces making one face
"Addiction does not discriminate; your medicine cabinet could be a gateway to heroin"
addiction does not have one face/ danger lurks where we might not think
, HS 2250 Week 12Vide- Questions and Answers 100%
Solved
Heart ice cream Correct Ans-Ice cream come with a heart on it, identifying the correlation
between high-sugar/ calorie foods and heart disease. You are what you eat.
Video: Get more people to take the stairs
-What percentage of more people went up the stairs?
-"It's called ___________ theory" Correct Ans-Try to get more people to take the stairs
instead of the escalator by turning the stairs into piano keys and making it FUN
It is called fun theory; fun can change behaviour
The ad is targeting people who are commuting in a subway station
66% more people chose the stairs than normal
Video: beauty pressure Correct Ans-"Talk to your daughter before the beauty industry
does"
Starts with a photo of a little girl
They show a bunch of ads about getting skinnier/ tighter/ softer/ lighter
They show women getting plastic surgery/ taking pills
They have a self-esteem program
Ad is probably for parents urging them to talk to their young daughters
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