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IBM 3012 EXAM 1 STUDY GUIDE Latest Update Actual Exam from Credible Sources with 135 Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor$20.49
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IBM 3012 EXAM 1 STUDY GUIDE Latest Update Actual Exam from Credible Sources with 135 Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor
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IBM 3012
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IBM 3012
IBM 3012 EXAM 1 STUDY GUIDE Latest Update Actual Exam from Credible Sources with 135 Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor
IBM 3012 EXAM 1 STUDY GUIDE Latest Update
2024-2025 Actual Exam from Credible Sources
with 135 Questions and 100% Verified Correct
Answers Guaranteed A+ Verified by Professor
analyzing qualitative data - CORRECT ANSWER: disadvantages: results may be
difficult to measure objectively, time consuming, poor interpretation of open ended
questions
advantages: substantial insight, participant can cover things that the researcher may not
previously have thought of
analyzing quantitative data - CORRECT ANSWER: disadvantages: sampling errors,
may be limited by researchers' questions, response rates can be very low
advantages: results may be generalizable to larger population, some method can be
conducted quickly and inexpensively, analysis of data is faster, can be cost effective,
can conduct causal studies that indicate why behaviors occur, often convenient for
respondent
Big Data - CORRECT ANSWER: a term that describes both the growth in information
that inundates businesses each day and the complex tools use to analyze the data and
derive meaningful insights
business-to-business marketing (B2B) - CORRECT ANSWER: marketing to
organizations that acquire goods and services in the production of other goods and
services that are then sold or supplied to others
casual research - CORRECT ANSWER: attempts to understand cause-and-effect
relationships among variables
corporate social responsibility - CORRECT ANSWER: A company's commitment to
meeting the needs of its stakeholders
(internal: employees, managers, owners)
(external: suppliers, society, government, creditors, shareholders, customers)
country-of-origin effects - CORRECT ANSWER: the beliefs and associations people in
one country have about goods and services produced in another country
customer value - CORRECT ANSWER: the perceived benefits, both monetary and
nonmonetary, that a customer receives from a product compared with the cost of
obtaining it
derived demand - CORRECT ANSWER: demand for one product that occurs because
of demand for a related product
descriptive research - CORRECT ANSWER: asks the questions who, what, when,
where, and how
typical research: qualitative or quantitative
preferred data source: external or internal
direct competition (category competition or brand competition) - CORRECT ANSWER: a
situation in which products that perform the same function compete against one another
, direct ownership - CORRECT ANSWER: domestic firm actively manages a foreign
company or overseas facilities
risks:
-it can be difficult to manage local resources from afar
advantages:
provides firm with more control over its intellectual property, advertising, pricing and
product distribution
diversification - CORRECT ANSWER: a strategy of increasing sales by introducing new
products into new markets
European Union (EU) - CORRECT ANSWER: An economic, political, and monetary
union among 28 European nations that created a single European market by reducing
barriers to the free trade of goods, services, and finances.
evaluating alternatives:
attribute-based choice
affective choice
attitude based choice - CORRECT ANSWER: attribute-based choice: process in which
consumers select a product based on attribute-by-attribute comparisons across brands
affective choice: process in which consumers make a choice based on how they think
the product will make them feel
attitude- based choice: process that involves the use of general attitudes and summary
impressions
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