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SPMA 1P91 Final Exam questions with correct answers graded A+
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SPMA 1P91 Final Exam questions with correct answers graded A+
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SPMA 1P91 Final Examcreating, coordinating, and organizing information about the organization and disseminating it to the
public either indirectly (mass media) or directly (social media accounts) - correct answer ✔✔What does
media relations involve?
post-purchase evaluation - correct answer ✔✔The final stage of the Decision-Making Process model
includes
a) Print communication (magazines)
b) Electronic communication (TV)
c) New media (social media- Twitter) - correct answer ✔✔What are the three types and examples of
sport mass media?
a) Intraorganizational (communication w/ other organization members)
b) Interorganizational (communication w/ outsiders- ex. Niagara IceDogs visitng local school) - correct
answer ✔✔What are the two types of organizational communication?
Laws (aka statues) passed by the government - correct answer ✔✔What is legislation?
A legally enforceable agreement between 2+ people in which one has made an offer, the party to whom
the offer was made accepts it, and consideration has been determined - correct answer ✔✔What is a
contract?
When one party fails to live up to the terms. The innocent party may go to court seeking damages. -
correct answer ✔✔What is a breach of contract?
1992- NBA pros play in Olympics for first time. Exposure created NBA fans + new players worldwide.
1998- NHL pros play in Olympics for first time. - correct answer ✔✔Impact of international sport, North
American involvement, has been profound...
, 1. Advertising
2. Public relations and crisis management
3. Research - correct answer ✔✔What are the three types of sport communication services & support?
a) Control vs. dependance
b) Dictation vs. two-way communication
c) Professionalism vs. freedom/fandom - correct answer ✔✔What are issues with new media?
Profit maximization with ethical corporate social responsibility - correct answer ✔✔SPMA grads in
industry must balance ___ with ___
Validity: accuracy of research in accounting for fullness of meaning of concepts
Reliability: consistency and/or dependability of findings - correct answer ✔✔(Sport Management
Research) Key Concept # 6 Validity and Reliability. What do the two mean?
1. The context in which an individual, organization, or event operates within the international sport
enterprise.
2. The degree to which, or the regularity with which, action by an individual, organization, or event
focuses primarily on the international stage - correct answer ✔✔What are the two defining factors of
international sport?
Intrapersonal (communication w/ yourself through thoughts)
Interpersonal (communication one-on-one with one other person)
Small group (communication between 3+ people) - correct answer ✔✔What are the 3 types of personal
communication?
1. Environmentally. Skiing, golf, scuba diving etc. depend on the natural environment, but also harm it.
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