Telus Rater Exam Questions And Correct Verified Answers
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Course
Internet Rater
Institution
Internet Rater
AC - Correct Answer Ad Creative; The Ad Creative is an advertisement that can appear
LP - Correct Answer Landing Page; Where you're sent when you click the AC. The first page that appears.
Query - Correct Answer A word or phrase searched for
User Intent - Correct Answer What the us...
Telus Rater Exam Questions And Correct Verified
Answers
AC - Correct Answer Ad Creative; The Ad Creative is an advertisement that can appear
LP - Correct Answer Landing Page; Where you're sent when you click the AC. The first page that
appears.
Query - Correct Answer A word or phrase searched for
User Intent - Correct Answer What the user is actually searching for.
Content Page - Correct Answer The webpage that the user is currently visiting
Business Page - Correct Answer A page the advertiser specifically wants the audience to visit
In-Market - Correct Answer When the user is in the market for a product or service
Do all queries have the approximate location provided? - Correct Answer No
Exact Intent - Correct Answer An ad might address the user's exact intent
Nearby Intent - Correct Answer An ad that offers the user an approximate solution or something that
usually goes with the queried item.
Only Topical Connection - Correct Answer An ad might offer something that is topically related to the
query, but does not address the nearby intent at all
Substitutability - Correct Answer An ad might offer the user a product or service that is not exactly what
the user queried for. For example, for the user query [lg fridge freezer], an ad of [samsung fridge freezer]
might show up. When the ad presents a product or service that has some difference to the queried one,
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