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IAB questions and answers rated A+2025/2026
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IABAVOD - ANSAD-BASED VIDEO ON-DEMAND
A streaming video carrier that offers clients get entry to to a catalogue of on-demand content
and carries commercials.
Addressability - ANSThe potential to target a message to a device, browser, section, and/or
individual. Those segments may be matched or modeled through behavioral, demographic,
and geographic elements from 1st, second, or third party statistics sets.
Addressable TV - ANSTechnology that lets you show distinct advertisements to
one-of-a-kind target audience segments watching the same TV program on IPTV and set
pinnacle boxes. Those segments might be described by way of behavioral, demographic,
and geographic elements from 1st, 2d, or 3rd celebration facts sets.
Advanced TV - ANSAny tv content that has evolved beyond conventional, linear tv transport
models. This umbrella time period is together with the subsequent:
Interactive TV (iTV): The catch-all term for including a viewer engagement piece to
television. This can consist of both interactive content and advertising, and may be brought
in a selection of ways, such as via the first- and 2d-display screen.
Connected TV (CTV): A tv set that is linked to the Internet through OTT devices, Blu-ray
players, streaming container or stick, and gaming consoles, or has built-in internet
competencies (i.E., a Smart TV) and is able to get admission to a diffusion of lengthy-form
and short-form internet-based content material.
Smart TV: A subset of Connected TV.
Linear Addressable: The addressable advert inserted into live programming. For instance,
DirecTV, Dish, and Cablevision's stock is all linear addressable.
VOD Addressable: The addressable ad is inserted into cable packages inside the VOD
content material handy through a cable company set pinnacle field. For example, Comcast's
addressable inventory is VOD addressable.
Augmented Reality TV - ANSAn experience that makes use of a digicam to change or
decorate something in the user's real world. This augmented fact revel in may be app
primarily based or net-based totally, although app based totally is greater not unusual these
days. Note: Although the time period uses the word "truth", the experience does now not
need to look sensible.
Ads inside AR can be presented in two ways: through the usage of markers (along with a
QR code) or with the aid of putting a brand object in the immediate real international
environment using the tool digital camera (Source: IAB New Standard Ad Unit Portfolio, web
page 34).
, Channel - ANSA mechanism of distribution that refers to live or on-call for on line content
circulation(s) presenting user or writer content material curated together.
Cross-Screen Measurement - ANSTracking and dimension of video metrics across
Mobile/Tablet/Out-of-Home/Television/Advanced TV/Desktop
Data-Driven Linear TV - ANSThe capability to apply different statistics units inclusive of
demographics, hobbies, and viewing conduct to optimize a linear TV time table that uses
particular networks and dayparts to higher reach an advertiser's target audience.
Live Streaming Video - ANSVideo content material streamed digitally in actual time because
the event or software takes vicinity. Content may be streamed on mobile devices,
computers, clever TVs, or net-enabled TVs.
Multi-Channel Network - ANSA standalone entity that leverages virtual video platforms to
enable content material manufacturers to program, sell, monetize, and distribute their
content material as well as offer technical assistance in alternate for a percentage of the ad
revenue earned.
MULTI-CHANNEL VIDEO PROGRAMMING DISTRIBUTOR - ANSMPVD
A provider company that grants video programming offerings, usually for a subscription
charge (pay television). Usually includes cable, satellite tv for pc, and telecommunications
carrier companies.
SUBSCRIPTION VIDEO ON-DEMAND - ANSSVOD
A streaming provider that clients subscribe to for a charge and may get right of entry to a
catalogue of on-call for content material
TV Everywhere - ANSAn on-line enterprise version wherein tv broadcasters, specially cable
networks, permit their clients to get admission to live and/or on-demand video content from
their networks thru Internet-primarily based offerings. The charge for such get right of entry
to is blanketed as a part of their subscription to the provider, thru an MVPD. The viewers use
credentials from their MVPD for authentication and get admission to to the content.
User Generated Content - ANSUGC
Content this is voluntarily generated through people* that has the potential to create
engagement and/or drive communication. *Individuals are described as folks that do not
have a material reference to a brand. This would exclude paid influencers or professional
bloggers
Video Aspect Ratio - ANSVideo comes in several factor ratios. The two primary ones are
widescreen (sixteen:9) and widespread (4:three). The aspect ratio of an image describes the
proportional courting among its width and its peak. It is typically expressed as numbers
separated by using a colon, i.E., 16:nine. Preferred thing ratio is 16:nine (formatted for HD
displays). For vertical video, the recommended component ratio is 9:16 (most telephones),
three:four (iPad), and 10:sixteen & 2:3 (other telephones/drugs).
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