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IAB Digital Sales Training questions and answers rated A+2025/2026
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IAB Digital Sales Training questions and answers rated A+2025/2026
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IAB Digital Sales TrainingPrice per thousand (CPM) Formula - ANSCost X a thousand / Impressions
set cost for a thousand impressions delivered
Cost Per CLick (CPC) Forumula - ANSCost / Clicks
Effective Cost Per Thousand (eCPM) Formula - ANSTotal Cost / Total Impressions X 1000
Click Through Rate (CTR) Forumula - ANSClicks / Impressions
Cost Per Action CPA Formula - ANSCost / Actions
audience - ANSa select group of capability or contemporary purchasers which a enterprise
decides to goal its advertising and marketing and marketing techniques at
target audience profile - ANSdescription of a consumer that includes demographic and
geographic and psychographic traits in addition to buying pattern and purchase records
What are some examples of 1st birthday celebration information? - ANScredit cards that
music peoples purchase tendencies and personal alternatives
What is 1st party statistics? - ANScollects information from or about users and is the
proprietor or controller of the internet site or service that the consumer interacts immediately
e
What is second celebration information - ANSfirst birthday party information that sells or
shares statistics to 0.33 events or non affiliated websites or services
What assets does 1st birthday party data use? - ANSwebsite analytic statistics, CRM
statistics, email records , previous marketing campaign records, inbound or onsite search
data
What are a few examples of 2nd birthday party information? - ANSif a credit card enterprise
shared de- identified statistics with an airline organization looking to market to prosperous
travelers
a web publisher sharing on line records with an advertiser for a rate
What is 3rd birthday celebration information? - ANScollects info about useers from a non
affiliate website or carrier - any facts amassed by means of an entity that doesn't have an
immediate dating with the consumer
,Data Management Platform - ANSDMP - computing systems for gathering integrating and
dealing with large units of audience information 0.33 birthday celebration records is
generated on those websites and systems and aggregated together
Personally Identifiable Information (PII) - ANSa folks call, bodily cope with, or date of start ,
simplest first events have get admission to to this data and switch it into less touchy
declasified data that may be utilized by different parties
De Identified Information - ANSCookies (used to tune users of websites), Device IDS (Apple
and Google tool interfiers, IP Addresses - may be used for advertising monitoring purposes
audience phase - ANSa institution of men and women that have been identified as sharing a
number of attributes
conventional patron shopping for funnel - ANSAwareness, Consideration, Preference,
Purchase
Top of Funnel - ANSBrand focus advertising processes- designed to create a simple fine
brand message
Lower Funnel - ANSmarketing tactics typically result in a right away reaction campaigns,
driving purchasers to do some thing like go to a store or download a coupon
Purchase loop - ANSthe updated consumer buying version - focus, attention, advocacy,
loyalty, desire, buy
What is owned media? - ANSchannel a emblem controls
What are examples of owned media? - ANSwebsite, cell website, blog, twitter account
What role does Owned Media Play in net content material? - ANSBuild for longer-term
relationships with present ability customers and earn media
What are the benefits of owned media? - ANScontrol, price efficiency, toughness, versatility,
niche audiences
What are the demanding situations of owned media? - ANSno guarantees, corporation
communication no longer trusted, takes time to scale
What is paid media? - ANSbrand will pay to leverage a channel
What are some examples of paid media? - ANSdisplay advertisements, paid seek,
sponsorships
What role does paid media play in net content? - ANSShift from basis to a catalyst that feeds
owned and creates earned media
What are the blessings of paid media? - ANSin call for, immediacy, scale, manipulate
, What are the challenges of paid media? - ANSclutter, declining reaction prices, negative
credibility
What is earned media? - ANSwhen customers emerge as the channel
What are a few examples of earned media? - ANSWOM, Buzz, "Viral"
What is the function of earned media? - ANSListen and reply- earned media is frequently the
result of well accomplished and nicely coordinated owned and paid media
What are the advantages of earned media? - ANSmost credible, key position in most
income, transparent and lives on
What are the demanding situations of earned media? - ANSno control, can be bad, scale,
difficult to degree
What is shared media? - ANSthe combination of earned media with both paid or owned
media
Marketing-Mix Modeling - ANSan analytical technique that makes use of historic records
including syndicated factor of sale information and agencies internal records to quantify the
income impact of various advertising activities
What do Digital Sales People need to have expertise of? - ANSPerformance Standards,
Cost of Entry, Turnaround times, Targetability, Technology
What are some traits of Digital Advertising? - ANSlower fee average, interactive Two
manner, Reciprocal, More Measurable than conventional, Easier to edit the campaigns,
Hyper focused on 1-to-1, Consumers agree with virtual- Websites and social media hints
greater depended on than traditional advertisements, isn't as permanent Disseminates
rapidly, fleeting, on a smaller scale May be not noted
What are a few traits of conventional advertising? - ANSHigh Average Costs, no longer
interactive - one way, isn't as measurable as virtual, can't edit as clean- the whole thing
comes from publish marketing campaign analysis, focused via inference, deemed much less
honest via consumers, extra permanent - tangible, can be large scale, extra disruptive
behavioral concentrated on (BT) - ANStargeting based on net browser records comprised
together
consumption focused on - ANStargeting users based on media intake habits
contextual targeting - ANStargeting based on platform website online content - for example
looking to reach sports activities fanatics by way of deliverng advertisements to the sports
activities section of the website
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