Y
FL
AM
TE
Team-Fly®
,How To
Sell
Yourself
Winning Techniques
for Selling Yourself...Your
Ideas...Your Message
Arch Lustberg
Franklin Lakes, NJ
, Copyright ©2002 by Arch Lustberg
All rights reserved under the Pan-American and International Copyright
Conventions. This book may not be reproduced, in whole or in part, in any
form or by any means electronic or mechanical, including photocopying,
recording, or by any information storage and retrieval system now known or
hereafter invented, without written permission from the publisher, The Ca-
reer Press.
How To Sell Yourself
Edited by Kristen Mohn
Typeset by John J. O’Sullivan
Photographs by W.A. Williams
Cover design by Barry Littmann
Printed in the U.S.A. by Book-mart Press
TelePrompTer®is a registered trademark.
United States Chamber of Commerce Communicator® is a registered trade-
mark.
To order this title, please call toll-free 1-800-CAREER-1 (NJ and Canada:
201-848-0310) to order using VISA or MasterCard, or for further information
on books from Career Press.
The Career Press, Inc., 3 Tice Road, PO Box 687,
Franklin Lakes, NJ 07417
careerpress.com
Library of Congress Cataloging-in-Publication Data
Lustberg, Arch.
How to sell yourself : winning techniques for selling yourself—your
ideas—your message / by Arch Lustberg.
p.cm.
Includes index.
ISBN 1-56414-585-9 (pbk.)
1. Interpersonal communication. 2. Success. I. Title.
BF637.C45 .L877 2002
153.6—dc21 2001054395
, Dedication
For Hunter, Liam, and Jackson.
Acknowledgments
This book would not be a reality without the help of three of
the key women in my life: Marguerite Savard, who runs my busi-
ness; Susan Paynter Hasankulizade, who edits my quarterly news-
letter; and my wife, Jean Anne, whose five published novels were
part of my literary training.
And I mustn’t forget Robert Patrick O’Connor, the editor
who made all of Jean Anne’s and all of my books happen.
FL
AM
TE
Team-Fly®
,How To
Sell
Yourself
Winning Techniques
for Selling Yourself...Your
Ideas...Your Message
Arch Lustberg
Franklin Lakes, NJ
, Copyright ©2002 by Arch Lustberg
All rights reserved under the Pan-American and International Copyright
Conventions. This book may not be reproduced, in whole or in part, in any
form or by any means electronic or mechanical, including photocopying,
recording, or by any information storage and retrieval system now known or
hereafter invented, without written permission from the publisher, The Ca-
reer Press.
How To Sell Yourself
Edited by Kristen Mohn
Typeset by John J. O’Sullivan
Photographs by W.A. Williams
Cover design by Barry Littmann
Printed in the U.S.A. by Book-mart Press
TelePrompTer®is a registered trademark.
United States Chamber of Commerce Communicator® is a registered trade-
mark.
To order this title, please call toll-free 1-800-CAREER-1 (NJ and Canada:
201-848-0310) to order using VISA or MasterCard, or for further information
on books from Career Press.
The Career Press, Inc., 3 Tice Road, PO Box 687,
Franklin Lakes, NJ 07417
careerpress.com
Library of Congress Cataloging-in-Publication Data
Lustberg, Arch.
How to sell yourself : winning techniques for selling yourself—your
ideas—your message / by Arch Lustberg.
p.cm.
Includes index.
ISBN 1-56414-585-9 (pbk.)
1. Interpersonal communication. 2. Success. I. Title.
BF637.C45 .L877 2002
153.6—dc21 2001054395
, Dedication
For Hunter, Liam, and Jackson.
Acknowledgments
This book would not be a reality without the help of three of
the key women in my life: Marguerite Savard, who runs my busi-
ness; Susan Paynter Hasankulizade, who edits my quarterly news-
letter; and my wife, Jean Anne, whose five published novels were
part of my literary training.
And I mustn’t forget Robert Patrick O’Connor, the editor
who made all of Jean Anne’s and all of my books happen.
