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Marketing: Generación y captación del valor al cliente.
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Puntos clave de la mercadotecnia y el valor del cliente.
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MARKETING: GENERACION Y CAPTACION DEL VALOR AL CLIENTE.Marketing:
Se refiere al proceso mediante el cual las empresas convencen a
sus consumidores de que sus necesidades están siendo satisfechas.
MODELO SIMPLE DEL PROCESO DE MERCADOTECNIA:
Oferta de mercado:
Es la combinación de experiencias o información ofrecidos a un
mercado para la satisfacción de una necesidad o deseo.
Miopía de mercadotecnia:
Consiste en el error de prestar más atención a los productos
ofrecidos por una empresa, en comparación con los beneficios y
experiencia generados.
Valor y satisfacción del cliente:
Es el conjunto de los beneficios que una empresa es capaz de
brindar con determinado producto capaz de satisfacer plenamente
al consumidor.
• Intercambio. – El mercadólogo intenta provocar una
respuesta a una oferta de mercado.
• Relaciones. – La mercadotecnia consiste en crear y mantener
las relaciones deseables de intercambio con públicos meta
que impliquen un producto.
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