Strategy & Organization summary chapters 1 to 7. Terms are in bold and theory often clearly explained using lists and diagrams, as shown in the example
, Hoofdstuk 1
A strategy is an integrated and coordinated set of commitments and actions designed to develop and
exploit core competencies and gain a competitive advantage, to eventually achieve above-average
returns, returns in excess of what an investor expects to earn from other investments with a similar
amount of risk. Risk is an investor’s uncertainty about the economic gains or losses that will result
from a particular investment. A firm has a competitive advantage when by implementing a chosen
strategy, it creates superior value for customers and when competitors are not able to imitate the
value the firm’s products create or find it too expensive to attempt imitation.
The turbulence in the competitive landscape come through:
- The global economy (the march of globalization)
- Technology and technological changes (technology diffusion, disruptive technologies, the
information age and increasing knowledge intensity)
I/O model (Industrial organization model): Resource based model: assumes that each
This model explains the external environment’s organization is a collection of unique resources
dominant influence on the choice of strategy and capabilities. The uniqueness of resources
and the actions associated with it. and capabilities is the basis of a firm’s strategy
and its ability to earn above-average returns.
Assumptions:
● Strategic determination by external Assumptions:
environment. ● Strategic determination by possessing
● Similarity of most firms’ resources and unique resources.
strategies within a given industry. ● Firms within a given industry have
● Resources are highly mobile across unique resources, develop unique
firms. capabilities and core competencies,
● Rational decision-making for profit and as a result, achieve different levels
maximization. of performance.
● Resources are not highly mobile
across firms
MMHL
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