WGU D373 MARKETING IN THE DIGITAL ERA OA
AND PRE ASSESSMENT EXAM ACTUAL EXAM
COMPLETE 200 QUESTIONS WITH DETAILED
VERIFIED ANSWERS (100% CORRECT ANSWERS)
/ALREADY GRADED A+
VERSION A
Target customers - ANSWERCustomers based on a predefined geographic boundary
Market segmentation - ANSWERDividing a market through variables such as age,
gender, education level, family size, occupation, income, and more
Psychographic - ANSWERFocus on the intrinsic traits the target customer has, such as
values, personalities, interests, attitudes, conscious and subconscious motivators,
lifestyles, and opinions
Behavioral - ANSWERThe way customers go through their decision making and buying
processes, including attitudes towards the brand, the way they use it, and their
knowledge base
What is marketing? - ANSWERThe set of institutions and processes for creating,
communicating, delivering, and exchanging offers that have value for customers,
clients, partners, and society
Marketing Coordinator - ANSWEREntry-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the
customer and the organization (1-3 years).
Marketing Director - ANSWERMid-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 7-10 years of experience
Vice President - ANSWERSenior-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 11-15 years of experience
,Chief Marketing Officer - ANSWERTop-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the
customer and the organization, with 20+ years of experience
Who is responsible for ROI? (return on investments) - ANSWERChief marketing officer
What is the traditional marketing mix? - ANSWERProduct, price, place, promotion
What is the expanded marketing mix? - ANSWERProduct, price, place, promotion
people,process, physical evidence
Strategy - ANSWERRepresents what the company intends to do
Execution - ANSWERRepresents how the company intends to do it
Prospects - ANSWERPotential customers who haven't bought from the company yet
Customers - ANSWERPeople who have bought from the company
Positioning - ANSWERThe culmination of the products, services, and experiences that
a brand provides to convey value and meet customer wants, needs, and expectations
Conflict - ANSWEROccurs when different companies or competitors have conflicting
goals
Buyer's Journey - ANSWERThe process a buyer goes through from recognizing a need
or opportunity to making a purchase decision and evaluating the post-purchase
experience
Brand - ANSWERAn identifiable and differentiated product, service, person, movement,
etc.
Brand promise - ANSWERWhat a brand promises to deliver to a customer
Brand awareness - ANSWERAwareness of the existence of a brand
Brand positioning - ANSWERThe unique place the brand occupies in the consumer's
mind, linked to benefits received
Brand relevance - ANSWEROccurs when there is only one relevant choice, making all
other brands irrelevant
Brand purpose - ANSWERThe reason the brand exists, goes beyond just selling
Brand storytelling - ANSWERExpressing the mission, vision, values, and passion of a
brand through a narrative that draws in the audience
, Brand differentiation - ANSWERHow a brand or brand family is delineated, including
line extension, brand extension, flanker brands, down market and up market extensions,
co-branding, etc.
Brand experience - ANSWERThe totality and quality of the interactions and
engagements a customer has with a company, informing their perception and opinion of
the brand
Purchase decision - ANSWERFactors influencing a customer's decision to purchase a
product or service, including loyalty and rewards, ordering ease and convenience, user
experience, interaction, transparency, and purpose
Demographics - ANSWERVariables such as age, gender, education level, family size,
occupation, income, etc.
Psychographics - ANSWERIntrinsic traits of a target customer, such as values,
personalities, interests, attitudes, conscious and subconscious motivators, lifestyles,
and opinions
Lifestyle - ANSWERThe way a person lives and behaves, including their activities,
interests, and opinions
AIO - ANSWERActivity, interest, and opinion - factors used in psychographic
segmentation
Buying process - ANSWERThe process a business goes through when making a
purchase, including the buying center, influencers, decision makers, buyers, and
gatekeepers
Persona - ANSWERA semi-fictional representation of an ideal customer
What is Ingredient branding? - ANSWERa Brand features Another brand in its product
Why do we buy? - ANSWERFunctional, habitual, cost, emotional, social, self expressive
benefits
What is an upmarket extension? - ANSWERInvolves introducing a brand at a higher
price point
What is equal pay cobranding? - ANSWERBoth brands are featured prominently
What is sponsorship branding? - ANSWERTwo or more brands sponsor an event such
as sports for shared exposure and goodwill
