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MISY 5380 - Enterprise Systems-CRM - Final Exam Questions with Solutions
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MISY 5380 - Enterprise Systems-CRM - Final Exam
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MISY 5380 - Enterprise Systems-CRM -Final Exam
A Radio Frequency Identification application would most likely interface with a (an):
Operational Data Store
Data warehouse
Data mart
Computer telephony
Decision support system - answer Operational Data Store
Concurrent with the LDM (Logical Data Model) process, business owners must address:
Number of individuals accessing the database concurrently
Access requirements related to speed and display
Data add, delete, and change requirements
Scalability requirements
All of the above - answerAll of the above
Campaign management software is used to access an operational data store.
True
False - answerFalse
Real-time and online processing capabilities cannot be present in a database marketing
environment.
True
False - answerFalse
A data warehouse uses business rule software to update the operational data store on a
periodic basis.
True
False - answerFalse
A logical data model is a blueprint to be used in the creation of a physical database.
True
, False - answerTrue
An emphasis on the individual customer dialogue and segmentation is indicative of a
(an)
Integrated marketing environment
Mass communication environment
Data warehouse environment
Database marketing environment
Customer interaction environment - answerDatabase marketing environment
A POS transaction would probably update databases in the following sequence
Data mart, operational data store, data warehouse
Operational data store, data warehouse, data mart
Data mart, data warehouse, operational data store
Data mart, operational data store, data warehouse
Data warehouse, data mart, operational data store - answerOperational data store, data
warehouse, data mart
A Logical Data Model (LDM) is required before building a (an)
Data mart
Data warehouse
Operational data store
Data mart and data warehouse but not an operational data store
Data mart, data warehouse, or operational data store - answerData mart, data
warehouse, or operational data store
A marketer monitoring a one-day promotion would be accessing a (an)
Operational data store
Data mart
Data warehouse
Reference database
Suppression database - answerOperational data store
____ emphasize lists, offers, and creative programs.
Mass communication environments
Customer interaction environments
Database marketing environments
Integrated marketing environments
Data warehouse environments - answerMass communication environments
A data mart would usually be accessed by:
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