Exam (elaborations)
Quiz 2 with corrected answers
- Course
- Tcom 4887
- Institution
- Youngstown State University
Goes over Various terms we learned in the Second set of 2-5 chapters of the very old text book we use.
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1. Name 3 of the seven Propaganda Techniquesa. Name Calling
b. Bandwagon
c. Card Stacking
d. Transfer
e. Testimonials
f. Glittering Generalities
g. Plain Folks
2. This amendment in the constitution guarantees the right to peaceful assembly, freedom
of the press, and religion among others. Which amendment is it?
a. First Amendment
3. The debate over media that we examine is one aspect of what some scholars have
termed a culture war. This “war” is actually a society-wide debate concerning the cultural
foundations of the broader social order in which we all live.
a. True
b. False
4. In 1896, a prominent newspaper publisher, sent an illustrator to cuba to cover the
possible outbreak of war against Spain. When asked for instructions (from cuba), the
publisher’s reply was quick and to the point: PLEASE REMAIN, YOU FURNISH THE
PICTURE AND I’LL FURNISH THE WAR. who was the publisher?
a. Edward Bernays
b. Harold Laswell
c. Wilbur Schramm
d. William Randolph Hearst
5. When an existing medium is replaced by newer technology, the older medium finds new
roles. This process is called:
a. Technological Determinism
b. Functional Displacement
c. Circular Alternative
d. Technological Evolution
6. The concentration of increasing numbers of media business in the hands of few large
companies is called:
a. Oligopoly
b. Monopoly
c. Cartel
d. Monopsony
7. Electronic protection of digitally distributed media content is called:
a. Digital Media Rights
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