TCOM 4887 THEORIES – CRITICISM
‘PROPOGANDA’ ASSIGNMENT 50 points
Due by: Sunday, March 19th
Super Bowl 2023 had 26 long-form commercials. Advertisers paid $7 million dollars for the privilege to place
those 30 second advertisements in the game. In addition to the game itself, the Super Bowl commercials receive
a lot of attention from the audience and the media.
As stated in your textbook, “propaganda is no-holds-barred use of communication to propagate specific beliefs
and expectations.” Marketers use propaganda techniques in connecting with audiences to persuade them to
purchase their product or service.
For this assignment, you are to select from the Super Bowl advertisements 10 long-form commercials to
analyze. Use the Seven Propaganda Techniques from the Textbook’s Chapter 4 to examine each commercial,
identifying which technique (or combination of techniques) the marketers used. Upload your paper using the
blackboard submission link.
Here is a link to 2023 Super Bowl Commercials
https://youtu.be/_Car_LUPpVE
[USE THE FOLLOWING STRUCTURE FOR YOUR ANALYSIS.]
NAME:
DATE:
1) Advertisement:
Length:
Technique (s) used:
Describe the commercial and how the technique (s) were used:
2) (same as above)
3) Etc.
SUMMARY/CONCLUSION
Provide a summary of your analysis such as commonly used techniques, innovatively used techniques, and
techniques that did not work well. Provide an opinion on their use and effectiveness. Also, after completing
the analysis what insight you did you gain from the assignment.
‘PROPOGANDA’ ASSIGNMENT 50 points
Due by: Sunday, March 19th
Super Bowl 2023 had 26 long-form commercials. Advertisers paid $7 million dollars for the privilege to place
those 30 second advertisements in the game. In addition to the game itself, the Super Bowl commercials receive
a lot of attention from the audience and the media.
As stated in your textbook, “propaganda is no-holds-barred use of communication to propagate specific beliefs
and expectations.” Marketers use propaganda techniques in connecting with audiences to persuade them to
purchase their product or service.
For this assignment, you are to select from the Super Bowl advertisements 10 long-form commercials to
analyze. Use the Seven Propaganda Techniques from the Textbook’s Chapter 4 to examine each commercial,
identifying which technique (or combination of techniques) the marketers used. Upload your paper using the
blackboard submission link.
Here is a link to 2023 Super Bowl Commercials
https://youtu.be/_Car_LUPpVE
[USE THE FOLLOWING STRUCTURE FOR YOUR ANALYSIS.]
NAME:
DATE:
1) Advertisement:
Length:
Technique (s) used:
Describe the commercial and how the technique (s) were used:
2) (same as above)
3) Etc.
SUMMARY/CONCLUSION
Provide a summary of your analysis such as commonly used techniques, innovatively used techniques, and
techniques that did not work well. Provide an opinion on their use and effectiveness. Also, after completing
the analysis what insight you did you gain from the assignment.
