Test Bank for: Management Information Systems:
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Managing the Digital Firm, 17th Edition By Kenneth C.
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Laudon, Jane P. Laudon.
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Test Bank
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,Management Information Systems: Managing the Digital Firm, 17e (Laudon)
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Chapter 1 Information Systems in Global Business Today
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1) Which of the following is not one of the six strategic business objectives of information
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systems?
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A) New products and services
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B) Improved decision making
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C) Competitive advantage
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D) Improved employee morale
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E) Survival
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Answer: D vv
Difficulty: Challenging vv
AACSB: Information technology
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LO: 1-1: How are information systems transforming business, and why are they so essential for
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running and managing a business today?
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2) Verizon's use of a web-based digital dashboard to provide managers with precise real-time
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information enabled it to improve which of the following?
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A) Compliance with regulations
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B) Managerial decision making
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C) Efficiency in creation of new products
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D) Employee morale
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E) Intimacy with its suppliers
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Answer: B vv
Difficulty: Challenging vv
AACSB: Information technology
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LO: 1-1: How are information systems transforming business, and why are they so essential for
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running and managing a business today?
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3) Which of the following may lead to competitive advantage?
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1. New products, services, and business models;
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Test Bank v Page 2
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,2. Charging less for superior products;
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3. Responding to customers in real time
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A) 1 only
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B) 1 and 2
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C) 2 and 3
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D) 1 and 3
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E) 1, 2, and 3
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Answer: E vv
Difficulty: Challenging vv
AACSB: Analytical thinking vv v
LO: 1-1: How are information systems transforming business, and why are they so essential for
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running and managing a business today?
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4) A firm that invests in an information system because it is a necessity of doing business does
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so because it is seeking to achieve which of the following business objectives?
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A) Operational excellence
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B) Improved decision making
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C) Competitive advantage
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D) Customer intimacy
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E) Survival
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Answer: E vv
Difficulty: Moderate vv
AACSB: Information technology vv v
LO: 1-1: How are information systems transforming business, and why are they so essential for
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running and managing a business today?
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5) The Mandarin Oriental's use of computer systems to keep track of guests' preferences is an
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example of which of the following?
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A) Improved flexibility
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B) Improved decision making
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C) Improved efficiency
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D) Customer intimacy
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Test Bank v Page 3 v
, E) Operational excellence
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Answer: D vv
Difficulty: Moderate vv
AACSB: Information technology
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LO: 1-1: How are information systems transforming business, and why are they so essential for
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running and managing a business today?
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6) Competitors were seeking which of the following business objectives when they rushed to
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provide ATMs after Citibank introduced the first ATMs in New York?
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A) Improved efficiency
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B) Customer and supplier intimacy
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C) Survival
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D) Competitive advantage
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E) Improved decision making
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Answer: C vv
Difficulty: Moderate vv
AACSB: Information technology
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LO: 1-1: How are information systems transforming business, and why are they so essential for
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running and managing a business today?
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7) Which of the following is the key business metric behind the technologies implemented by
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Kroger, as discussed in the chapter-opening case?
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A) Higher customer satisfaction levels
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B) Survival
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C) Improved employee morale
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D) Improved decision making
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E) Reduced cost of supplies
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Answer: A vv
Difficulty: Moderate vv
AACSB: Analytical thinking
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LO: 1-1: How are information systems transforming business, and why are they so essential for
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Test Bank v Page 4 v
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