MDSE 2350: Final Exam
__________ is the product numbers that identify individual products for inventory purposes by
style, color and size. - ANS-SKU: stock-keeping unit
__________ replaces one item which has sold out or is about to sell out with a different item
that has similar characteristics in terms of purpose, look and price; it is used quite frequently by
Zara. - ANS-attribute replenishment
______________ refers to developing fit standards, material specifications and construction
specifications. - ANS-technical planning
"Core competencies" refers to which of the following? - ANS-The business functions that a
company is best able to execute--what they do best
"Line Development" is a part of the apparel product development process; it is the second step
and does which of the following? - ANS-translating line concepts into groups of garments to be
delivered
A basic business function that sets advertising and promotional objectives, sales goals, gathers
data relative to target customers is called _________________. - ANS-Marketing
A brand is a distinctive name or label that identifies the product or vendor - ANS-True
A brand portfolio that is obvious to the consumer; for example, Gap Inc.'s Banana Republic, Old
Navy and Gap is known as a _______________. - ANS-brand umbrella
A collaborative supply chain (two-way flow of information) has both negatives and positives.
One of the positives is quick replenishment. Two other positives include: - ANS-better price,
more agility in responding to opportunities
A distinctive name or logo used to identify products or services is called a ________________ -
ANS-Brand
A fashion cycle is the rate that a style or trend is adopted by the consumer. - ANS-False
A final forecast includes a visual and a written portion as well as information and inspiration. -
ANS-true
A firm's overall collection of garments that will be offered for sale in a specific season is called
the ______________ - ANS-Seasonal line
, A forecaster only uses artistic and inspirational senses to develop a forecast prediction. -
ANS-false
A good way to understand how colors have changed, is to research past color palettes and
compare them. - ANS-true
A presentation may be unified by the background, layout and font. - ANS-true
A relatively new field of consumer and market research that uses brain imaging and
measurement technology to study how consumers assess, deliberate and choose in a variety of
contexts is called: - ANS-neuromarketing
A representative group of consumers who are questioned together, usually in person, through
informal conversations or through organized debates, to gather opinions about products,
services, prices or marketing techniques is called _______. - ANS-focus group
A valid forecast must be backed up with research and all sources used must be listed in a
bibliography. - ANS-true
An actionable forecast must be plausible and detailed enough to support executive decisions on
design and assortment planning. - ANS-true
An example of vertical integration is: - ANS-Hanes Brands buying a textile mill.
An exclusive collection of products designed by a branded product developer or designer for a
particular retailer, reflecting the partnership between them for a specified length of time" is the
definition of ________________. - ANS-co-branding
Another tool used by the forecaster and product developer to validate trends is comparison
shopping. - ANS-True
Benchmark brands are those competitors whose goods, services and processes are the best
performing in the business. - ANS-True
Color forecasting begins a year before a selling season. - ANS-false
Design Elements - ANS-Line
Silhouette
Shape
Details
Color
Texture
Pattern
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