Exam (elaborations)
WGU D373 OA MARKETING IN THE DIGITAL ERA QUESTIONS AND ANSWERS 2024
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WGU D373 OA MARKETING IN THE DIGITAL ERA QUESTIONS AND ANSWERS 2024
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WGU D373 OA MARKETING IN THE DIGITALERA
What is the consideration stage any buyers journey? - ANSWERS-Prospect is now
clearly defined, and given name to their problem or opportunity
What is the decision stage in a buyers journey? - ANSWERS-Prospect has now
decided on their solution strategy, method or approach
What is the fly wheel concept? - ANSWERS-This model developed by HubSpot is a
tool designed to reinforce the importance of our existing customers in fueling
growth
What is a creative brief? - ANSWERS-An internal document, identifying the
campaign strategy, the execution, in deliverables of the campaign, and
responsible parties.
What is the ABLE framework? - ANSWERS-Attention, benefit, linkage, and equity
What are the benefits of data driven decision making? - ANSWERS-Potential
increase in sales and some more qualified leads, reduced advertising costs, lower
customer acquisition costs
What are the types of communications? - ANSWERS-Target communications,
relevant communications contextual, communications, and personalized
communications
,What are measuring marketing efforts? - ANSWERS-Key performance indicators
and metrics
What includes key performance indicators? - ANSWERS-Conversions, revenue,
number of new customers, average order value, return on ad spend, and
customer life value and customer acquisition cost
What includes metrics? - ANSWERS-Impressions, reach, visits, clicks, bewas, and
sign ups
How does technology impact companies and customers? - ANSWERS-Digital
transformation is about leveraging digital technologies, to create new and modify
existing areas of a business to reflect competitiveness, customer, focus, and
operational efficiencies
What is a QR code? - ANSWERS-Quick Response Code. Read and scanned by using
mobile camera
What is Martech? - ANSWERS-Simply marketing technology, or the software
market is used to optimize their marketing efforts and achieve their objectives
What is a tech stack? - ANSWERS-A combination of programs, solutions, and
services to build or run an application or project
, What is software as a service? - ANSWERS-You just pay a subscription fee to use
not own the software
What is a Web platform? - ANSWERS-It is used to build websites, WordPress
What is a content management system? - ANSWERS-Use for the creation and
deployment of web Contant, such as WordPress, Drupal and Joomla!
What is e-commerce? - ANSWERS-Used to build online store fronts, woo
commerce, big commerce, Shopify
What is a payment processor? - ANSWERS-Enable easy to use payment options
such as PayPal or Apple Pay
Target customers - ANSWERS-Customers based on a predefined geographic
boundary
Market segmentation - ANSWERS-Dividing a market through variables such as
age, gender, education level, family size, occupation, income, and more
Psychographic - ANSWERS-Focus on the intrinsic traits the target customer has,
such as values, personalities, interests, attitudes, conscious and subconscious
motivators, lifestyles, and opinions
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