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How Royal enfield Killed Foreign Brands? | Business case study| By Think School
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How Royal Enfield Killed Foreign Brands?Business case study
Think School
Summary:
This video of Think School narrates the remarkable turnaround of Royal
Enfield, an iconic motorcycle brand that faced closure multiple times. A
26-year-old, Sidhartha Lal, revitalized the company by focusing on product
quality, customer empathy, and building a strong brand identity. His
strategies led to a 36-fold increase in sales, transforming Royal Enfield into
a global sensation. The story underscores the importance of focused
brilliance, customer insights, and product excellence in business success.
Main Takeaways:
🏍️ Royal Enfield is an iconic motorcycle brand in India, with the Bullet model
being its most recognized.
🌍 The brand became global, but faced near-collapse multiple times in its
history.
📈 Royal Enfield's stock price has seen an incredible rise of 390,000% over
the past 25 years.
🚀 A pivotal moment was when a 26-year-old, Siddhartha Lal, took over and
turned the company around dramatically.
🔧 Siddhartha focused on rationalizing the product portfolio, selling off
non-core businesses to concentrate on motorcycles.
🤔 Empathy was key; Siddhartha went on long road trips to understand
customer needs and pain points.
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