Exam (elaborations)
SPMA 4P85 Final Exam Questions and Answers
- Course
- Institution
SPMA 4P85 Final Exam Questions and Answers
[Show more]
Content preview
SPMA 4P85 Final ExamHolbrook (1987) - Answer -Aspects of Consumer research; interpretive, basic, qualitative, inductive
Wells (1993) - Answer -Discovery-oriented consumer research; positivistic, applied, quantitative,
deductive
Cialdini et al. (1976) - Answer -Basking In Reflected Glory (BIRG)
Wann (2006) - Answer -Team identification
Jeff James (1997) - Answer -The Fandom cycle
Giratikanon et al. (2014) - Answer -Geographical fandom
Luker (2014) - Answer -ESPN Sports Poll
McDonald and Rascher (2000) - Answer -Effects of Promotions at MLB games
Melnick (1993) - Answer -Why do people go to games?
, Muret (2016) - Answer -4Topps tables prove to be a hit
Clark (2011) - Answer -Dedicated fan section in New York
Funk & James (2001) - Answer -Connection between fans and team
Spaaij & Anderson (2010) - Answer -Fandom from sociological perspective
Tyler & Cobbs (2015) - Answer -Rivals through Social Identity Theory
Harada & Matsuoka (1999) - Answer -Gamba Osaka's new local rivals
Wann, Tucker, & Schrader (1996) - Answer -Why fans start and stop being fans
Hyatt & Foster (2015) - Answer -Why people stop being fans of NHL teams
Dossinger (2015) - Answer -Lost my love of sports on purpose
Simmons (2002) - Answer -Rules for being a true fan
Blank, Sweeney, & Fuller (2014) - Answer -Drivers/Constraints of marginalized fans
Baker (2003) - Answer -Whitest team in the MLB
Heere & James (2007) - Answer -Group influence on Team identification
Pogatchnik (2009) - Answer -Religious divide of Rangers, Celtic fans
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Zanaya. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
78677 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now