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Summary Final Project Milestone One: Your Client's Brand DefinedCommunications Department, Souther
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COM 658 Final Project Milestone OneFinal Project Milestone One: Your Client's Brand DefinedCommunications Department, Southern New Hampshire UniversityCOM 658 - Integrated PR Campaigns2 2-2 Final Project Milestone One: Your Client's Brand DefinedBudweiser: A Brand Defined Since its founding as a s...

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  • October 6, 2024
  • 4
  • 2024/2025
  • Summary

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  • patriotism
  • com 658 final project milestone onefinal project
  • southern new hampshire universitycom 658 integr
  • budweiser has grown to become a worldwide symbol
  • and continuity it is intricately woven w

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Final Project Milestone One: Your Client's Brand Defined




Communications Department, Southern New Hampshire University

COM 658 - Integrated PR Campaigns




2 2-2 Final Project Milestone One: Your Client's Brand Defined

Budweiser:

A Brand Defined Since its founding as a small brewery in 1876, Budweiser has grown to

become a worldwide symbol in the beer industry. The brand's identity is a perfect example of

tradition, patriotism, and continuity; it is intricately woven with the story of American

culture. The Brand Hopper (2023) provides a historical overview of Budweiser's

development, highlighting its rise from a modest Missourian brewery to a globally known

brand. For many years, Budweiser has promoted an American feeling of pride and identity by

emphasizing Americana in its marketing campaigns. Budweiser's position in the popular

consciousness has been cemented by its recognizable red label and unified messaging

throughout several commercial campaigns. Client Need: Interpretation By launching a hard

apple cider, the client, Budweiser—known for being an iconic American beer brand—aims to

respond to changing consumer tastes and market trends. This calculated action is the result of

a realization of changing consumer habits, especially among boomers and millennials, who

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