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Theories of Mass Comm 306 EXAM 1 Latest 2024/ 2025 Update with Questions and Verified Answers
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Theories of Mass Comm 306 EXAM 1 Latest 2024/ 2025 Update with Questions and Verified Answers
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Theories of Mass Comm 306 EXAM 1 Latest 2024/ 2025 Update with Questions andVerified Answers
confirmation bias - ✔✔favoring information that reinforces existing beliefs
theory: three definitions - ✔✔1. an organized set of concepts, explanations and principles of some
aspect of human experience 2. a scholar's best representation of some state of affairs based on
systematic observation 3. stories about how and why events occur
ways of knowing (5) - ✔✔experience- learning through the 5 senses
authority- relying on experts
tenacity- accepting something as knowledge because it has been based on history or tradition
intuition- gut feeeling, instinct
scientific method- the acquisition of knowledge through systematic and objective means
characteristics of scientific research (5) - ✔✔objective, controlled, systematic observation,
empirical (factual data), interpretation
the goals of science are (3) - ✔✔explanation, prediction, control
positivism - ✔✔the idea that knowledge can only be gained through empirical, observable,
measurable phenomenon examined through the scientific method, this is the approach of "hard
scientists" in physics, chemistry, astronomy
empirical - ✔✔capable of being verified or disproved by observation
hypothesis - ✔✔a testable prediction about some event
scientific method examples (3) - ✔✔content analysis, surveys, experiments
, social scientists - ✔✔scholars and researchers who seek to understand the relationship among
phenomena in the human or social world by applying logic and observation
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