Exam (elaborations)
SPMT 270 Exam 1 Questions and Correct Answers
- Course
- Institution
SPMT 270 Exam 1 Questions and Correct Answers
[Show more]
Content preview
SPMT 270 Exam 1Basic Marketing philosophy - Answer --Examine people's wants and (needs)
-Select the best way to meet those wants
-Achieve the organization's objectives by meeting and satisfying the consumers wants
The Four Cs of Marketing (SWOT) - Answer --Company
-Consumers
-Competitors
-Climate
The P's of The Marketing Mix - Answer --Product
-Price
-Promotion
-Place
The Sport Product - Answer --Any bundle or combo of attributes and qualities that a consumer expects
will satisfy their "wants" and "needs"
-A good, service, or combination that provides benefits to a consumer as part of an exchange
Importance of Sport Marketing - Answer --In order to survive, ad thrive, sport organizations rely on
income and revenue to support their activities and programs
-Increase consumers - attendance and viewership
-College athletic departments are having to become more "Fincaciallly self-sufficient"
, -Even in high school, youth, and recreational sports are becoming more expensive
Two thrusts of Sport Marketing - Answer --The marketing of sport products to the sport consumer
"Marketing Of Sport"
-The marketing of mainstream and non-sport products through sport
"Marketing Through Sport"
Historical Challenges in Sport Marketing - Answer --Marketing myopia: "Lack of foresight"
-Lack of Market research: Get to know your consumer!
-Poor sales training and techniques: This is the "lifeblood" of your organization
Tex Rickard - Answer -Madison square garden and Boxing promoter
Fred Corcoran - Answer -Worked with the PGA
Bill Veeck - Answer -MLB owner
Don Canham - Answer -University of Michigan athletic director
Jon Spoelstra - Answer -Executive, Marketing guru
"Grandfather" of Sport Marketing - Answer --Bill Veeck
-MLB team owner and marketing pioneer... Known for his OUTRAGEOUS ideas
-Believed that sporting events should be Entertaining
-Experience should be remembered
Wanted to create loyal fans
Bill Veecks 12 Commandments for successful sports marketing - Answer --Take your work seriously. Go
for broke and give it your all
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Zanaya. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79373 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now