MCS 005 FINAL
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1. What is Marxist -An idea that societal factors make up society
Analysis? -Focus on conflict between social classes, specifically the
bourgeoisie (owners of mean of production) and the pro-
letariat (workers).
-Examines how economic base influences superstructure
(culture, institutions, politics)
2. How is Neo Marxist analysis includes more emphasis on culture
contemporary or and ideology's role in perpetuating capitalism
neo-Marxist
analysis
different from
Marxist
analysis?
3. What is the differ- Dialectics: discourse between two parties holding different
ence between di- views, but wish to establish the truth through reasoned
alectics and uni- arguments
lateral relation? Unilateral: one party attempts to reach a consensus
(agreement), while the other refuses to cooperate
4. What are the ef- Multinationalism is the presence of a corporation in multi-
fects of multina- ple countries where they distribute their goods on a global
tionalism? scale.
A given corporation (e.g. Disney) engages overseas cor-
porations in order to tweak already existing products for
appeal in different countries.
5. What are all of Synergy: involvement of multiple subsidiary companies
the strategies of of a conglomeration in cross-developing a product to
profit maximiza- squeeze as much revenue from it as possible
tion and what Planned Obsolescence: business strategy in which goods
does each en- are built from the beginning to become quickly unusable,
tail? uninteresting, out of date.
6. What does media It is to understand how media acts, not in our environ-
ecological analy- ments, but rather AS our environments and how it affects
sis contribute to human perception, understanding, feeling, and value.
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, MCS 005 FINAL
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the field of media
studies?
7. What is a para- A fundamental transformation in how people know and
digm shift? perceive the world
example: evolution of the printing press
8. What does it Matter informs your experience, shapes your conscious-
mean to take ness, and changes the way you see, feel, and sense.
a materialist ap-
proach?
9. What is medium Medium theory: A research tradition that considers the
theory and what technology or medium of communication to be equally or
are its three main more important than the content of media.
points? 1. That each medium of communication has a unique set
of characteristics that shape experience differently. This is
medium-specificity.
2. The material affordances of any given medium, ones
that rely on the medium specificity of that medium
3. The material affordances of the media have conse-
quences for human culture and consciousness.
10. What is His theory is "the medium is the message" because it is
McLuhan's key the medium that shapes and controls the scale and form
contribution to of human association and action.
media ecology
theory?
11. How does the It serves to mask relations of power and domination and
ideology of im- encourages us to support its systems.
materiality func-
tion in relation to
digital media?
12. What concept Raymond Williams came up with Mobile privatization,
did Raymond which is the sense of being mobile and out in the world
Williams come while at the same time feeling always "at home."
up to theorize Lynn Spigel modified that concept with privatized mobility:
the relation be- the feeling of being at home while mobile.
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