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GEB 3213 EXAM 1 (TRAMMELL) QUESTIONS
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GEB 3213 EXAM 1 (TRAMMELL) QUESTIONS
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GEB 3213 EXAM 1 (TRAMMELL) QUESTIONSWhat is culture? - Answers-Coherent, learned, shared view of a group of people about
life concerns that ranks what is important, furnishes attitudes about what things are
appropriate, and dictates behavior
What are the 3 keys to understanding culture? - Answers-1. Attitudes
2. Behaviors
3. Values
What are stereotypes vs prototypes? - Answers-Stereotype- mental representation of
other people and culture that fits into specific pre judge behavioral patterns (rigid)
Prototype- Examine person using stereotyped information, but this approach allows
flexibility and can leave room for differences in individuals
What Abstract vs Concrete Noun types? - Answers-Abstract- conceptual nouns such as
emotions
Concrete- tangle, physical things (preferred)
What are some issues with words in foreign countries? - Answers--False cognates
-Translation of phrases may have different meaning
What are 3 types of Company language? - Answers-1. Ethnocentric Staffing- primary
language used for multinational business will be same no matter the official location
(prevalent but now deemed insensitive)
2. Polycentric Staffing- managers are hired from their host country
3. Geocentric- manager at each location must be there best person for job regardless of
cultural background (BEST)
Is Collaborative writing common with business reports? - Answers-Yes
What are the 3 purposes of business writing? - Answers-1. Inform
2. Persuade
3. Collaborate
What are the audiences and how many support points are needed? - Answers-Primary
and secondary audience
3-4 primary points to support main idea
What are 4 things to keep in mind while writing the document? - Answers-1. Make main
point clear towards beginning
, 2. Do not include irrelevant info
3. Present in logical fashion
4. Include all important details
What is Style? - Answers-Word choice, sentence length, and tone create style
US business writing is North American Journalism style" concise, quick, direct, few
adjectives and adverbs with short words/sentences. Formal
What is High Context culture vs Low Context culture? - Answers-High Context- relies on
minor details to communicate necessary info (rank, setting, nonverbal). Value personal
relations and goodwill. Trust is established first, through slow, ritualistic negotiations
Low Context- relies on words spoken in a message to deliver and understand
communicated info. Value expertise and performance. Fast and efficient negotiations
What the 5 High highest Context cultures and 5 Lowest Context cultures? - Answers-High
1. Japanese
2. Chinese
3. Korean
4. Middle East
5. Latin America
Low
1. Swiss
2. German
3. Scandinavia
4. North America
5. France
What is Denotation vs Connotation (Meaning Types)? - Answers-Denotation- dictionary
definition
Connotation- contextual associations (preferred)
What are 5 things to avoid in business writing? - Answers-1. Humor is risky
2. Don't be over friendly
3. Be yourself
4. Don't use flattery
5. Don't preach or brag
What are the 3 important characteristics of word choice is business writing? - Answers-1.
Powerful
2. Familiar
3. Bias Free
What are deadwood phrases? - Answers-"in the event that" = if
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