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G202 Assessment 3 (Topics 7-9) Answered Correctly!!2024
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G202 Assessment 3 (Topics 7-9) Answered Correctly!!2024
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G202 Assessment 3 (Topics 7-9)Answered Correctly!!2024
NGO CORRECT ANSWERS Non-Governmental Organization
What is Greenpeace? CORRECT ANSWERS environmental activist NGO campaigning
climate change, deforestation, overfishing, etc.
Greenpeace Recruitment Video: "You Get What You Give" CORRECT ANSWERS
"wake up", global warming, protesting, nuclear waste & pollution, etc.
Greenpeace Campaign: "Green My Apple" CORRECT ANSWERS Apple ranked worst
computer company for recycling, chemicals, and energy efficiency (e-waste) | "Tell
Steve to make it green."
Greenpeace Video: Mac=PC CORRECT ANSWERS targets Apple's vulnerable brand
image, specifically the parts to create products (mercury, lead, etc.)
Why target Apple? CORRECT ANSWERS small market share, image-based leading
brand, targets CEO specifically
Steps to a Greener Apple: CORRECT ANSWERS 1) current ranking
2) global take back
3) Macs free from toxic chemicals
4) global take back AND free from chemicals
5) environmental leader
Apple's response to Greenpeace's campaign: CORRECT ANSWERS Steve Jobs
announces policy changes, "A Greener Apple" on Apple's website
What characterizes a good firm to target? CORRECT ANSWERS - well recognized
brand name
- leadership position in industry
- down-stream
- products with low-switching costs
- "best offenders"
- previous interest in NGO's issue
down-stream firm CORRECT ANSWERS consumer product firm
targets often picked based on ________ __ _______ CORRECT ANSWERS prospect
of victory
successful campaigns lead to ... (two things) CORRECT ANSWERS 1) more volunteers
, 2) more financial donations
Why are there more NGO campaigns? (4 reasons) CORRECT ANSWERS 1)
decreasing communication costs [technology]
2) lack of public trust in corporations [easier to sway]
3) thicker government bureaucracy [longer process for lobbying policy changes]
4) businesses becoming more global
Private Politics CORRECT ANSWERS NGO directly engages with private firms instead
of (or addition to) trying to influence public policy changes
4 stages of development for NORMAL political issues CORRECT ANSWERS 1)
Development
2) Politicization
3) Legislative
4) Implementation
Development Stage CORRECT ANSWERS - dissatisfaction from interest group
develops issue's concern
- issue initially lacks widespread public support
Politicization Stage CORRECT ANSWERS - issue commands more public attention
- politicians adopt issue as a campaign platform
Legislative Stage CORRECT ANSWERS - bill moves through House and Senate
- bill becomes law or gets rejected
requirement for bill to pass the legislation CORRECT ANSWERS majority votes "yes"
Implementation Stage CORRECT ANSWERS - regulators introduce, implement, and
enforce final rules
- rules (and interpretations) can be challenged in the courts
Normal vs. Private Politics CORRECT ANSWERS private = greater ability to influence a
political issue
4 stages of development for PRIVATE political issues CORRECT ANSWERS 1)
Development
2) Politicization
3) NGO makes direct demands on firm
4) Resolution of NGO-firm dispute
THREATS: NGO making direct demands on firm CORRECT ANSWERS boycotts
negative PR
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