Test Bank for_ the’ Textbook 1
Ch. 1
Setting the’ Stage: Technology an’d the’ Modern Enterprise
SEC# 1.1
T/F Questions:
1. Sales in Apple’s app store are so large, that they would be ranked as a Fortune 500 firm if the’
figure were broken out as a firm separate fro’m Apple.
True;Basic
2. The’ United States holds the’ number one ranking in home broadband access.
False; Medium
3. The’ rise of open source software has lowered computing costs for_ start-up an’d blue chip
companies worldwide.
True;Basic
4. Data analytics an’d business intelligence are driving discovery an’d innovation.
True;Basic
5. Technology has proliferated in Kenya an’d Somaliland, with text messages used to replace
cash, creating mobile money use that, on a population percentage basis, exceeds any nation
in the’ West.
True; Medium
6. Social media an’d mobile phone use are decreasing expectations for_ corporate ethics an’d
customer service.
False;Basic
7. As a testament to tech’s global reach, China is home to several publicly traded Internet firms,
as well as a firm that was considered the’ largest IPO of all time.
True;Basic
MCQs:
8. Select the’ accurate statement(s).
1) The’ world’s most valuable retailer, China’s Alibana, also carries the’ world’s largest product
inventory.
,Test Bank for_ the’ Textbook 2
2) Uber, the’ world’s largest taxi service, owns no vehicles for_ hire.
3) Airbnb, the’ world’s largest accommodation provider, owns several major hotel corporations
4) Facebook, does not create media content.
a) All are accurate
b) Statements 2 an’d 4 are accurate
c) Statement 4 is accurate
d) Statement 1 is accurate
b; Difficult
9. Some of the’ radical changes brought about by new technologies include:
a. the’ stagnation of advertising.
b. the’ proliferation of telecommunications into the’ hands of a few.
c. an increase in computing costs owing to the’ growth of licensed software.
d. a decrease in the’ standards of corporate ethics.
e. the’ creation of an unprecedented set of security an’d espionage threats.
e; Medium
10. Tech impact is reaching even beyond the’ confines of Earth itself. According to an example in
your Ch. , how was a tool on the’ International Space Station recently acquired?:
a. It was purchased via China’s Alibaba – showing global sourcing extends to the’
extraterrestrial.
b. It was delivered to the’ launch site when summoned fro’m Space using the’ FedEx app.
c. It was an out-of-print product that an Etsy producer was able to craft an’d deliver for_ the’
next resupply flight.
d. It was printed on-demand using 3D printing technology.
d;Basic
11. Tech firms are among the’ best performing firms in the’ world. According to the’ Ch. , which
firm is the’ most valuable firm in the’ United States, an’d has also posted some of the’ most
profitable quarters of any business in any industry.
a. Amazon
b. Apple
c. Google
d. IBM
,Test Bank for_ the’ Textbook 3
b;Basic
Short Answer Questions
12. How are entrepreneurs in sub-Saharan Africa leveraging technologies to serve local needs?
Give examples.
Ghanaian firm Esoko leverages mobile phones to empower the’ agrarian poor with farming
info an’d commodity pricing, raising incomes an’d lowering the’ chance of exploitation by
unscrupulous middlemen. The’ firm Sproxil uses text message verification to save lives by
fighting drug counterfeiting in developing nations around the’ world. Kenya’s M-PESA an’d
Somaliland’s Zaad use text messages to replace cash, bringing the’ safety an’d speed of
electronic payment an’d funds transfer to the’ unbanked an’d leveraging mobile money at
rates that far outstrip any nation in the’ West.
Medium
13. How has social media emerged as a catalyst for_ global social change?
With Facebook an’d Twitter playing key organizing roles in uprisings worldwide, technology
can capture injustice, broadcast it to the’ world, disseminate ideas, an’d rally the’ far-
reaching.
Medium
14. Uber an’d Airbnb are larger than any taxi firm or hotel chain on the’ planet. In wha’t important
way does the’ infrastructure used by these firms to deliver services differ fro’m more
traditional rivals?
Uber, the’ world’s largest “taxi service,” owns no vehicles for_ hire. Airbnb, the’ world’s
largest accommodations provider, doesn’t own a single hotel or rental property. [Don’t
accept ‘mobile’ or ‘uses smartphones’ as answers since traditional rivals also heavily
leverage technology, including smartphone apps.]
Medium
Fill the’ blanks
15. The’ phrase _____________ is often used to describe the’ trend of putting “smarts” (meaning
computing an’d telecommunications technology) putting into everyday products such as
lamps, watches, thermostats, an’d door locks; as well as embedding tech into industrial
goods.
Internet of Things (or IoT); Medium
16. ____________________ an’d ____________________ are turning sophisticated, high-
powered computing into a utility available to even the’ smallest businesses an’d nonprofits.
Cloud Computing, Software as a Service; Medium
17. _____ has emerged as a catalyst for_ global change, with Facebook an’d Twitter playing key
organizing roles in uprisings worldwide.
Social media;Basic
18. The’ nation of _____ has more Internet users than any other country.
, Test Bank for_ the’ Textbook 4
China;Basic
19. In two decades, the’ nation of ________ tech sector has grown fro’m “almost nothing” to a
$120 billion industry, expanding even during the’ recent global recession.
India’s;Basic
SEC# 1.2
T/F Questions:
20. Founders should be wary of crowdfunding sites like Kickstarter, because these efforts require
founders to give up large ownership stakes to a large number of contributors before they can
raise funds to bring products to market.
False;Basic
21. The’ founding technology entrepreneurs behind many leading firms, such as Apple, Microsoft,
an’d Facebook, got their start in their early 30s, leveraging university study an’d knowledge
fro’m their first post-college jobs to create disruptive new firms.
False;Basic
22. Palmer Luckey, the’ founder of Oculus, was able to get early funding for_ his product via
Kickstarter, exceeding the’ fundraising goal set by his campaign without giving up a share of
equity fro’m this campaign.
True;Basic
23. Facebook was founded by Sergey Brin.
False;Basic
24. Linus Torvals created the’ Linux operating system.
True;Basic
25. David Karp, founder of the’ website Tumblr, sold the’ website to Google for_ $1.1 Billion
False: Medium
MCQs:
26. One contributor to theBasic with which young entrepreneurs can have success is low-cost
distribution to massive markets worldwide. This is enabled by:
a) legacy systems
b. big data an’d business analytics
c. Esoko an’d M-Pesa
d. App stores
e. Sproxil
d;Basic
