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HCA 353 FINAL EXAM TEST BANK NEWEST 2024 ACTUAL EXAM COMPLETE 100 QUESTIONS AND CORRECT DETAILED ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED A+||BRAND NEW!!$28.49
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HCA 353 FINAL EXAM TEST BANK NEWEST 2024 ACTUAL EXAM COMPLETE 100 QUESTIONS AND CORRECT DETAILED ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED A+||BRAND NEW!!
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Course
HCA 353
Institution
HCA 353
HCA 353 FINAL EXAM TEST BANK NEWEST 2024
ACTUAL EXAM COMPLETE 100 QUESTIONS
AND CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS) |ALREADY GRADED
A+||BRAND NEW!!
HCA 353 FINAL EXAM TEST BANK NEWEST 2024
ACTUAL EXAM COMPLETE 100 QUESTIONS
AND CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS) |ALREADY GRADED
A+||BRAND NEW!!
Administered vertical marketing systems occur when one
member of the channel:
a) is more powerful than the others.
b) has to coordinate the flow of multiple products or services.
c) has been involved in the coordination of both revenue and
information systems for multiple channel members.
d) All of these are correct. - ANSWER- a) is more powerful than
the others.
The organization or entity in the channel who can dictate
policies to others in the channel is referred to as the channel: -
ANSWER- Commander
,2|Page
New retail forms always enter the market and replace existing
forms by having a broader array of services; this is referred to as
the wheel of retailing. - ANSWER- False
The University of Michigan Health System is advertising on
National Public Radio as being a leading clinical source for the
treatment of skin cancer. This strategy is an approach to gain
economic power. - ANSWER- False
Soda is distributed in selective distribution intensity. -
ANSWER- False
In the wheel of retailing concept, over time as a new entrant
evolves, it adds services, raises margins and prices, and leaves
itself susceptible to new entrants. - ANSWER- True
The manufacturer of a large number of generic products is often
a channel commander. - ANSWER- False
For sampling to be effective, the: - ANSWER- Product or
service should be noticeably better than the competition.
The major difference between channels is: - ANSWER-
Whether they are interpersonal or mass communication.
, 3|Page
Maintaining the existing buyers that an organization serves is
the promotional objective of which stage of the product life
cycle? - ANSWER- Maturity
For communication to be effective: - ANSWER- It must be
translated by the receiver the same way it was encoded by the
sender
In an indirect competitive advertisement, a product or hospital
compares itself: - ANSWER- To a leading brand or hospital in
the region.
When considering the channel in the communication process,
the major delineation is whether it is personal or done over the
internet. - ANSWER- False
The major advantage of the interpersonal channel is the
immediacy of feedback. - ANSWER- True
The less observable the tangible features are of a product or
service, the more beneficial it may be to use advertising as a key
component of the promotional mix. - ANSWER- True
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