C773 (ART AND HUMANITIES) CHAPTER 3
PRACTICE EXAM QUESTIONS AND
ANSWERSCWESTERN GOVERNORS’
UNIVERSITY
There are many theories about how learning works. Which one of the
statements below is not a commonly held cognitive principles of learning?
Correct Answer -All people of the same age and background learn the
same way.
Usability is an extremely important issue for user-centered designers. A
product can be innovative, beautiful, powerful, etc., but if it has low
usability, it will:
Correct Answer -fail in the marketplace.
Which type of memory is a customer using when he or she scans a page of
text on a website?
Correct Answer -Sensory memory - memory of information received by the
senses
Branding is a key component of a successful business strategy. Your first
step is to establish a strong and unique brand. Once you have done this,
you need to promote your brand, get it out into the world. Which of the
following is not a recommended way to brand your business?
Correct Answer -Create a logo that strongly resembles that of an existing,
popular brand.
Three types of scenarios are used in the design phase: activity scenarios,
information design scenarios, and interaction design scenarios. Which of
the following describes an activity scenario?
, Correct Answer -It focuses on the tasks users perform and the product
functionality required to allow the tasks to be performed.
Which of the following describes the Main Success Scenario element of a
use case document?
Correct Answer -What the actor needs to do to meet the goal.
Analysis is the first phase in virtually all UCD variants. Which of the
actions below is done during the Analysis phase?
Correct Answer -Determine who will use the product and create personas.
The TRUMP project describes the two main benefits of using UCD to design
a product as reduced development time and increased user satisfaction.
What is meant by "reduced development time"?
Correct Answer -Focusing on user needs throughout the process, from the
beginning, helps avoid missteps, detours and dead ends that waste time
and money.
Usability Testing is an indispensable requirement for good design. When
should you do it?
Correct Answer -From the beginning of the design process all the way
through to the end.
One of the six attributes of a product's usability is memorability. Which of
the follow questions a product's memorability?
Correct Answer -When users spend time away from the product and then
return to it, how easily can they regain proficiency in using it?
Which of the following is a key benefit of using case scenarios?
Correct Answer -It enables designers to learn how different users
accomplish the same goal.
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