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Marketing in the Digital Era D373 WGU OA QUESTIONS AND ANSWERS (2024/2025) (VERIFIED ANSWERS) $12.49   Add to cart
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Marketing in the Digital Era D373 WGU OA QUESTIONS AND ANSWERS (2024/2025) (VERIFIED ANSWERS)
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Marketing in the Digital Era D373 WGU OA QUESTIONS AND ANSWERS (2024/2025) (VERIFIED ANSWERS) Marketing in the Digital Era D373 WGU OA QUESTIONS AND ANSWERS (2024/2025) (VERIFIED ANSWERS) Marketing in the Digital Era D373 WGU OA QUESTIONS AND ANSWERS (2024/2025) (VERIFIED ANSWERS) Marketing in t...

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  • October 9, 2024
  • 19
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • marketing in the digital era d373 wgu oa
  • marketing in the digital era d373 wgu oa question

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  • WGU D373
  • WGU D373

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MARKETING IN THE DIGITAL ERA D373 WGU
OA
1. Target customers:


Customers based on a predefined geographic boundary


2. Market segmentation:


Dividing a market through variables such as age, gender, education
level, family size, occupation, income, and more


3. Psychographic:


Focus on the intrinsic traits the target customer has, such as values,
personalities, interests, attitudes, conscious and subconscious
motivators, lifestyles, and opinions


4. Behavioral:


The way customers go through their decision making and buying
processes, including attitudes towards the brand, the way they use it,
and their knowledge base


1/

,5. What is marketing?:


The set of institutions and processes for creating, commu- nicating,
delivering, and exchanging offers that have value for customers,
clients, partners, and society


6. Marketing Coordinator:


Entry-level marketing position responsible for planning, executing, and
managing a variety of functions to deliver value to the customer and
the organization (1-3 years).


7. Marketing Director:


Mid-level marketing position responsible for planning, exe- cuting, and
managing a variety of functions to deliver value to the customer and
the organization, with 7-10 years of experience


8. Vice President:


Senior-level marketing position responsible for planning, execut- ing,
and managing a variety of functions to deliver value to the customer
and the organization, with 11-15 years of experience


9. Chief Marketing Officer:

2/

, Top-level marketing position responsible for planning, executing, and
managing a variety of functions to deliver value to the customer and
the organization, with 20+ years of experience


10.Who is responsible for ROI? (return on investments):


Chief marketing officer


11.What is the traditional marketing mix?:


Product, price, place, promotion


12.What is the expanded marketing mix?:


Product, price, place, promotion peo- ple,process, physical evidence


13.Strategy:


Represents what the company intends to do


14.Execution:


Represents how the company intends to do it


3/

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