Introduction 5
1 Business vb and v b management vb research, vb reflective vb diaries v b and v b the
vb purpose
of vb this vb book 15
2 Choosing vb a vb research vb topic vb and vb developing vb your vb research vb
proposal 19
3 Critically vb reviewing vb the vb literature 23
4 Understanding vb research vb philosophy vb and vb approaches vb to vb theory vb
development 27
5 Formulating vb the vb research vb design 32
6 Negotiating vb access vb and vb research vb ethics 36
7 Selecting vb samples 40
8 Utilising vb secondary vb data 44
9 Collecting vb data vb through vb observation 48
10 Collecting vb primary vb data vb using vb research vb interviews vb and vb research vb
diaries 54
11 Collecting vb primary vb data vb using vb questionnaires 59
12 Analysing vb data vb quantitatively 63
13 Analysing vb data vb qualitatively 68
14 Writing vb and vb presenting vb your vb project vb report 72
Appendix 75
1 Research vb project vb assignment 75
2 Group vb poster vb research vb project vb assignment 80
3 Research vb proposal vb assignment 84
4 Additional vb cases vb on vb the vb companion vb website 89
An vb overview vb of vb the vb instructors’ vb manual
This vb instructors’ vb manual vb provides vb commentary vb for vb the vb eighth vb
edition vb of vb the vb textbook vb Research vb Methods vb for vb Business vb Students. vb
The vb commentary vb is vb on vb a vb chapter vb by vb chapter vb basis vb and vb includes:
chapter vb learning vb outcomes;
summary vb of vb the vb content;
comments vb on vb likely vb student vb reactions vb and vb possible vb use vb of vb materials;
ideas vb for vb students’ vb preparatory vb work;
suggestions vb for vb delivery vb in vb the vb classroom;
ideas vb for vb students’ vb follow-up vb work.
In vb addition, vb we vb have vb included vb a vb copy vb of vb a vb research vb project vb
assignment, vb a vb group vb research vb project vbposter vb assignment vb and vb a vb copy
vb of vb a vb dissertation vb proposal vb assignment vb as vb appendices.
Research vb Methods vb for vb Business vb – vb an vb overview vb of vb the vb eighth vb
edition
Pedagogic v b features
The vb over-riding vb purpose vb of vb Research vb Methods vb for vb Business vb Students vb
is vb to vb help vb undergraduate vb and vb postgraduate vb students vb and vb students vb
on vb professional vb courses vb to vb undertake vb research. vb Each vb chapter vbdeals vb
with vb a vb part vb of vb the vb research vb process vb and vb discusses vb the vb ideas, vb
techniques vb and vb methods vb using vb asvblittle vb jargon vb as vb is vb possible. vb Tables, vb
checklists vb and vb diagrams vb are vb used vb to vb aid vb this vb discussion. vb Wherevbnew vb
terms vb are vb introduced vb for vb the vb first vb time, vb they vb are vb shown vb in vb bold, vb
and vb a vb definition vb or vb explanation vb follows vb shortly vb afterwards. vb They vb are
vb also vb listed vb with vb a vb brief vb definition vb in vb the vb glossary. vb The vb
application vb of vb appropriate vb information vb technology vb is vb considered, vb in vb
most vb instances vb as vb an vb integralvbpart vb of vb the vb text. vb Chapters vb have vb been
vb cross-referenced vb as vb appropriate, vb and vb an vb index vb is vb provided vb to vbhelp
vb students vb find vb their vb way vb around vb the vb book.
Focus vb on vb student vb research vb boxes vb are vb included vb within vb the vb text
vb of vb each vb chapter. vb These vb are vb based vbon vb actual vb research vb projects, vb
, undertaken vb by vb students, vb in vb which vb points vb made vb in vb the vb text vb are vb
illustrated. vb In vb many vb instances, vb these vb worked vb examples vb illustrate vb
possible vb pitfalls vb students vb may vb come vb across vb while vb undertaking vb their
vb research. vb Where vb a vb pitfall vb has vb been vb illustrated, vb it vb will, vb it vb is vb
hoped, vb help vb your vb students vb avoid vb making vb the vb same vb mistake. vb
Further vb illustrations vb are vb provided vb byvbfocus vb on vb management vb research vb
and vb research vb in vb the vb news vb boxes.
Focus vb on vb management vb research vb boxes vb discuss vb recent vb research vb in
vb business vb and vb management. vb These vb are vb normally vb derived vb from vb
refereed vb academic vb journal vb articles, vb and vb students vb are vb likely vb to vb be vbable
vb to vb download vb the vb actual vb articles vb from vb online vb databases vb at vb their vb
university.
Focus vb on vb research vb in vb the vb news vb boxes vb provide vb topical vb news vb
articles vb that vb illustrate vb pertinent vb research-related vb issues. vb All vb these vb will
vb help vb students vb to vb understand vb the vb technique vb or vb idea vb and vb to vb
assess vb its vb suitability vb or vb appropriateness vb to vb their vb research. vb Boxed vb
checklists vb provide vb students vb with vbfurther vb focussed vb guidance vb for vb their vb
own vb research.
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