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ESB EXAM ONE (GMETRIX) (ENTREPRENEURSHIP AND SMALL BUSINESS STUDY SET)2023/2024
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ESB EXAM ONE (GMETRIX) (ENTREPRENEURSHIP AND SMALL BUSINESS STUDY SET)2023/2024
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ESB EXAM ONE (GMETRIX) (ENTREPRENEURSHIP AND SMALLBUSINESS STUDY SET)2023/2024
在当今社会，科技的发展已经渗透
到我们生活的方方面面。无论是工
What is Entrepreneurship?
作、学习，还是日常娱乐，科技都
在不断改变我们的生活方式和行为
A) Marketing and selling products.
模式。可以说，科技的进步不仅提
B) Setting up a business with the aim to make a profit.
高了我们的生活质量，还塑造了全
C) Acquiring leadership and managerial
新的社会形态。 skills.
D) Quickly advancing in positions within a corporation. - (answer)B) Setting up a business with
the aim to make a profit.
You need to create a legal structure for your small business. You would like some of the benefits
enjoyed by large corporations, but do not want to be taxed twice. You have four partners who
will be shareholders. None of you plan to sell your ownership shares to the public, but do want to
be protected from business liabilities.
Which legal structure should you set up for your business?
A) Sole Proprietorship
B) C-Corporation
C) Limited Liability Company 首先，科技极大地提升了信息的获
D) S-Corporation - (answer)D)取与传播速度。过去，人们获取信
S-Corporation
息的方式有限，依赖书籍、报纸和
电视等传统媒介。然而，随着互联
Which is one of the greatest benefits of being an entrepreneur?
网的普及，人们现在只需通过手机
或电脑，就能在几秒钟内获取全球
A)
最新的新闻、学术研究以及各种知
B)
识。社交媒体平台和搜索引擎的出
C) 现更是让信息传播变得前所未有的
D) - (answer)Schedule control 迅速和广泛。知识的便捷获取，不
仅促进了个人学习，也推动了社会
的整体进步。
, The owner of a landscaping business has notified that none of his competitors are including
ponds or other water features in the gardens they create. The landscaper wants to determine the
viability of this business opportunity.
在当今社会，科技的发展已经渗透
到我们生活的方方面面。无论是工
What should this entrepreneur do FIRST before offering to design and build water features as
作、学习，还是日常娱乐，科技都
part of his landscaping business?
在不断改变我们的生活方式和行为
模式。可以说，科技的进步不仅提
A) 高了我们的生活质量，还塑造了全
B) 新的社会形态。
C)
D) - (answer)Ask the customers in the area if they are interested in adding a water feature to their
gardens.
What is a Target Market?
A) Marketing with a bullseye goal.
B) Sales to customers who use archery products.
C) Customers to whom a company wants to sell its product and services.
D) Advertising based on bullet points. - (answer)C) Customers to whom a company wants to sell
its products and services.
首先，科技极大地提升了信息的获
Your company manufactures 72取与传播速度。过去，人们获取信
hr. emergency kits and sells them for a low-profit margin. You
want to expand your customer base to increase your sales volume, but you have a limited budget.
息的方式有限，依赖书籍、报纸和
电视等传统媒介。然而，随着互联
What marketing method would网的普及，人们现在只需通过手机
be the best choice?
或电脑，就能在几秒钟内获取全球
A) Distribute Flyers 最新的新闻、学术研究以及各种知
B) Social Media 识。社交媒体平台和搜索引擎的出
C) Email 现更是让信息传播变得前所未有的
迅速和广泛。知识的便捷获取，不
D) Local Television Ad - (answer)B) Social Media
仅促进了个人学习，也推动了社会
的整体进步。
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