These SBM notes provide a detailed overview of Strategic Analysis, covering key frameworks and models essential for understanding business environments, competitive positioning, and strategic decision-making. Ideal for students preparing for professional qualifications like ICAEW, these notes inclu...
STRATEGIC ANALYSIS: Long Term Direction of an Organization.
Complex
Uncertain
Characteristics of Strategic Decisions
Impact Operational Decision Making
Requires an integrated Approach.
Analysis: of Current Strategic Position
Elements of Strategic Management Choice: Formulation and evaluation of agreed strategies
Implementation, Monitoring & Control
Elements of Strategic Management What it is. Where it fits in the strategic Mgt
Process
Mission The org’s fundamental purpose in society,
in term of how it satisfies its stakeholders
Vision Desired future state for the industry org.
Strategic Intent Similar to Vision, but focused on the org
future state & related to consideration of ANALYSIS: These Elements ser the
resources needed to achieve it. direction of the organization
Goals Desired Achievements, implying action is
needed to reach them.
Aim A goal which is not quantified
Objective A quantified Goal
External Environment Everything outside the boundaries of an
A review of the external environment and
organization
internal capabilities.
Competences Resources, processes and skills
Strategy Long term plan that integrates an
organizations policies, goals and action
sequences into an agreed whole. CHOICE & EVALUATION
Evaluation Criteria Decision rules that enable org. make a
choice
, Tactics Deployment of resources in an agreed
strategy
IMPLEMENTATION: May result in the
Strategic Architecture Combination of resources, processes and
need to develop or change the org
competences to the strategy into effect
structure
Strategic Business Part of an org. for which there is a distinct
external market for goods & services
Control Obtaining feedback and monitoring actual
CONTROL: Provides feedback
performance in light ig strategies and
information for the analysis.
objectives
Mission Statements are high-level, open-ended statements about a firm’s purpose and
Organizational Goals & Objectives Strategic objectives translates the mission into more specific milestones and targets fr the Biz
strat. To follow.
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