WGU C201 OA EXAM QUESTIONS AND
DETAILED CORRECT ANSWERS 2024-
2025 (VERIFIED ANSWERS) | A+GRADE
STUDYGUIDE 2025
1. Which part of the organizing process aids in effective
and efficient progress toward planned goals and often
results in changes within the organization? Correct
Answer Evaluating results
2. What is the result of a company increasing the
delegation of authority and the span of control? Correct
Answer Increased decision-making authority given to
employees
3. Which two key elements does an effective organization
include? Choose 2 answers Correct Answer Human
interaction & Structure
4. Why does a line organizational structure function most
effectively in a crisis situation? Correct Answer It
establishes a direct flow of authority.
5. A company might divide itself into smaller groups that
best match the types of customers it serves. What is this is
an example of Correct Answer Organization
,6. Which primary driver does management use for an
organization's structure? Correct Answer Achievement of
company goals
7. Which step in the organizing process results in
management grouping work activities into units within the
organization? Correct Answer Departmentalization
8. A high-tech startup company is launching a marketing
campaign for its new social media portal by highlighting
how the portal exceeds the connectivity and collaboration
capabilities of all other social media sites.
Which type of competitive advantage is this company
leveraging? Correct Answer Product
9. Which marketing strategy is devoted to maintaining
continuous bottom line prices rather than relying on short-
term price-cutting tactics such as cents-off coupons,
rebates, and special sales Correct Answer Everyday low
pricing
10. When would a pull promotional strategy enhance a
competitive advantage to market a product better than a
push strategy? Correct Answer When demand for the
product is driven by the end user.
11. Which marketing tool is often used to build effective
relationship marketing campaigns? Correct Answer Affinity
programs
, 12. Which element of the promotional mix has the
advantage of messaging that can be tailored for each
customer, but the disadvantage of a high cost per contact?
Correct Answer Personal selling
13. What three factors should be addressed in a
successful marketing plan? Choose 3 answers : Correct
Answer Target market Sales revenue goals Plan
implementation timeline
14. Which three characteristics are measured in
demographic segmentation?
Choose 3 answers : Correct Answer Race and ethnicity,
Income, Household size
15. In which three ways does business-buying behavior
differ from consumer-buying behavior? Choose 3 answers:
Correct Answer A group or committee often makes
decisions, Purchasers often invite selected providers to
bid on a purchase, Buyers face organizational influences
that affect their own preferences.
17. With which two types of products does a marketing
strategy rely on advertising more than personal selling?
Choose 2 answers : Correct Answer Accessories to
primary products & Consumable supplies
18. After years of marketing a body lotion, a cosmetics
company begins promoting the lotion as an insect
repellent as well.
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