COM 275 FINAL EXAM QUESTIONS AND ALL CORRECT ANSWERS.
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Course
COM 275
Institution
COM 275
know the effects of advertising and entertainment on health - Answer studies show media use is linked to negative outcome
tobacco: evidence linked to negative outcome (the strongest for tobacco)
alcohol: moderate evidence linking media use and drinking
drugs: less evidence linking media use a...
COM 275 FINAL EXAM QUESTIONS AND
ALL CORRECT ANSWERS.
know the effects of advertising and entertainment on health - Answer studies show media use is linked
to negative outcome
tobacco: evidence linked to negative outcome (the strongest for tobacco)
alcohol: moderate evidence linking media use and drinking
drugs: less evidence linking media use and RX drugs
food: mixed evidence linking media use and food
What is the definition of a campaign? - Answer a purposive attempt to change initiate attitudes and
behaviors to inform, persuade, or motivate behavior changes, in a relatively well-defined and large
audience, generally the non-commercial benefits to either the individual and/or society at large, often
complemented by interpersonal support
What are the characteristics of successful campaigns? - Answer use famous people/someone well
known to encourage the campaign
associate their campaign with fun, animals, outdoor activities, etc....
What are the characteristics of campaigns that fail? - Answer audience is selective
barriers to audience perception
unsophisticated audience targeting techniques
unrealistic goals
lack of clear criteria
Risk Learning Model - Answer message imports new information about health risk and behavior that
minimize those risks with 4 self-protective behaviors
4 types of self-protective behaviors - Answer severity: shows severe consequence of risky behavior
vulnerability: shows ease of contradicting disease
, response efficacy: explains how protective behaviors reduce/cure disease
self-efficacy: shows effectiveness of protective behavior
Stereotyping Priming Model - Answer messages prime pre-existing stereotypes
Media Advocacy - Answer Public health agent attempts to focus media on health issues to effect social
or public policy
Edutainmnet - Answer Health messages embedded in entretainment
Know the old and new views on entretainment - Answer old view: merriment is considered sinful,
being lazy was frown upon
modern view: entertainment is an effective and acceptable means of relief
How does mood management theory explain selective exposure to media? - Answer media selection is
usually impulsive, done to satisfy a variety of needs
programs that are consistent with our mood, can extend/maintain the mood
programs that are inconsistent with our moods, can distract/alter moods
How does disposition model explain the enjoyment of entertainment? - Answer we enjoy seeing good
things happen to people we like, and like seeingbad things happen to people we don't like
we hate seeing bad things happen to people we like, and hate seeing good things happen to people we
don't like
Know the element characteristics of drama - Answer drama: a state, situation, or event with one or
more of the following
strong like/dislike for characters (disposition model)
favorable end for liked person = enjoyment
Know the element characteristics of humor/comdey - Answer drama that shouldn't be taken seriously
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