COM 275 Midterm Exam 3 Questions And All Correct Answers.
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Course
COM 275
Institution
COM 275
Most (83%) studies show media use linked to - Answer negative health outcomes ex. smoking
Tobacco - Answer Evidence linking media use and negative outcomes is strongest for tobacco
Alcohol - Answer -Moderate evidence linking media use and drinking
-Studies focus (1) start of adolesc...
COM 275 Midterm Exam 3 Questions
And All Correct Answers.
Most (83%) studies show media use linked to - Answer negative health outcomes ex. smoking
Tobacco - Answer Evidence linking media use and negative outcomes is strongest for tobacco
Alcohol - Answer -Moderate evidence linking media use and drinking
-Studies focus (1) start of adolescent drinking and (2) increased consumption/drunk driving
Prescription Drugs - Answer Less evidence linking media use and Rx drugs (prescription drugs)
Food - Answer Mixed evidence linking media to use and food
Television Health & Risk - Answer -Smoking & drinking is common on TV
- Sexual activity is increasing on TV
- American TV has"then standard" for women
Film Health Risks - Answer -Smoking & drinking often portrayed
-Drug use less often portrayed
- drug addicts usually portrayed as evil
- drug use shown to have negative outcomes/consequences
Health News - Answer The strongest effect of health news might be on agenda setting
- Framing thought to impact policy makers & policy (Agenda building)
Health and the Internet - Answer -Search for health-related info is one of the most common uses of the
Internet
, -Validity of info is not checked by users
A campaign is - Answer a purposive attempt
-to inform, persuade, or motivate behavior changes...
-...in a relatively well-defined and large audience
-...generally for non-commercial benefits to either the individual and/or society at large...
-often complemented by interpersonal support
Two recent health campaign models focused on - Answer 1. Learning new information
2. Making preexisting beliefs salient ex. smoking is bad for us
Risk Learning Models - Answer Message imparts new information about health risks, and behaviors
that minimize those risks
4 types of models that increase self-protective behaviors - Answer 1. Severe- shows severe
consequence of risky behavior
2. Vulnerability- shows ease of contracting disease
3. Response efficiency- explains new protective behaviors or cure disease
4. Self-efficacy-shows effectiveness of protective behavior
Stereotype Priming Models - Answer Message prime preexisting stereotypes
Why Campaigns Fall - Answer 1. Audience selective attention
2. Barriers to audience's perceptions
3. Unsophisticated audiences targeting techniques
4. Unrealistic goals (never kill bullying, you can reduce it)
5. Lack of clear criteria for success
Successful Campaign principles - Answer 1. Understand communication campaign history
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