COM 275 Study Guide Exam Questions And 100% Accurate Answers.
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Course
COM 275
Institution
COM 275
Models - Answer
Linear models - Answer Based on principles of stimulus response psychology
Interactive models - Answer Circular model in which communication is shown to be interactive and interpretive
Transactional models - Answer describes the giving and receiving of informat...
COM 275 Study Guide Exam Questions
And 100% Accurate Answers.
Models - Answer
Linear models - Answer Based on principles of stimulus response psychology
Interactive models - Answer Circular model in which communication is shown to be interactive and
interpretive
Transactional models - Answer describes the giving and receiving of information through
communication
Content Analysis (Pros) - Answer Describes what's on
Helps identify areas of interest or concern
Content analysis (Cons) - Answer incomplete picture (limited to categories)
no evidence of media's effect
Laboratory experiments (Pros) - Answer Good for establishing causality
researcher has a lot of control
rather inexpensive
easier for others to replicate
Laboratory experiments (cons) - Answer artificial surroundings may affect a participant's behavior
experimental bias
Survey research (pros) - Answer generalizability
participants are observed in natural settings
, expedient for providing description
Survey research (cons) - Answer little or no evidence of causal relationships
poor quality of self-report data
Longitudinal data collection - Answer cohort (different samples, multiple time points)
Panel (same sample, multiple time points)
Meta-analysis - Answer Integrating findings from many empirical studies
triangulation - Answer multiple methodologies are combined
What defines mass communication? - Answer large scale distribution and reception process
characterized by OIMAS
1. One-directional information flow
2. Impersonal source and anonymous receiver
3. asymmetrical source-receiver association
4. market exchange relationship
5. standardized message content
Birth of a field - Answer Trends leading to change to modern society #industrialization
Mass society - Answer 1920s mass society =
social differentiation
informal social controls weaken
communication become more difficult
Anomie: normless-ness
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