COM 275 Study Guide Exam Questions And 100% Accurate Answers.
4 views 0 purchase
Course
COM 275
Institution
COM 275
Models - Answer
Linear models - Answer Based on principles of stimulus response psychology
Interactive models - Answer Circular model in which communication is shown to be interactive and interpretive
Transactional models - Answer describes the giving and receiving of informat...
COM 275 Study Guide Exam Questions
And 100% Accurate Answers.
Models - Answer
Linear models - Answer Based on principles of stimulus response psychology
Interactive models - Answer Circular model in which communication is shown to be interactive and
interpretive
Transactional models - Answer describes the giving and receiving of information through
communication
Content Analysis (Pros) - Answer Describes what's on
Helps identify areas of interest or concern
Content analysis (Cons) - Answer incomplete picture (limited to categories)
no evidence of media's effect
Laboratory experiments (Pros) - Answer Good for establishing causality
researcher has a lot of control
rather inexpensive
easier for others to replicate
Laboratory experiments (cons) - Answer artificial surroundings may affect a participant's behavior
experimental bias
Survey research (pros) - Answer generalizability
participants are observed in natural settings
, expedient for providing description
Survey research (cons) - Answer little or no evidence of causal relationships
poor quality of self-report data
Longitudinal data collection - Answer cohort (different samples, multiple time points)
Panel (same sample, multiple time points)
Meta-analysis - Answer Integrating findings from many empirical studies
triangulation - Answer multiple methodologies are combined
What defines mass communication? - Answer large scale distribution and reception process
characterized by OIMAS
1. One-directional information flow
2. Impersonal source and anonymous receiver
3. asymmetrical source-receiver association
4. market exchange relationship
5. standardized message content
Birth of a field - Answer Trends leading to change to modern society #industrialization
Mass society - Answer 1920s mass society =
social differentiation
informal social controls weaken
communication become more difficult
Anomie: normless-ness
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller TestSolver9. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.99. You're not tied to anything after your purchase.
