Si Chen Exam 1 MBA 706 Questions and Answers (Graded A)
1 view 0 purchase
Course
Si Chen MBA 706
Institution
Si Chen MBA 706
Si Chen Exam 1 MBA 706 Questions and Answers (Graded A)Si Chen Exam 1 MBA 706 Questions and Answers (Graded A)Si Chen Exam 1 MBA 706 Questions and Answers (Graded A)Si Chen Exam 1 MBA 706 Questions and Answers (Graded A)Si Chen Exam 1 MBA 706 Questions and Answers (Graded A)
What is Marketing? (li...
What is Marketing? (list 6) - ANSWER-- marketing helps create value
- marketing satisfies customer needs and wants
- marketing entails an exchange
- marketing requires decisions on the 4ps
- marketing can be performed by individuals & organizations
- marketing occurs in different settings
What is the AMA definition of marketing? - ANSWER-Marketing is the activity,
set of institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients, partners,
and society at large.
What is Professor Philip Kotler definition of marketing? - ANSWER-Marketing
is:
,To create, to communicate, and to deliver value to a target market at a profit
_______ are the tools that firms can use/manipulate to achieve their goals and
are the foundation of the marketing framework - ANSWER-traditional 4ps
list some examples of additional 4ps - ANSWER-personnel, personality of a
store/brand
people--> employees
physical evidence --> inside the store
Process Management --) shopping experience
CCDVTP Stands for - ANSWER-This is Professors Philip Kotler definition of
marketing
which stands for
Create, Communicate, and Deliver Value to a target market at a Profit
Create Value = product management
Communicate Value = Brand Management
Deliver Value = Customer Management
, What is the traditionally Marketing Mix? (ORDER IS IMPOTANT ) - ANSWER-
The 4Ps, with product being first and the most important
- Product
- Price
- Place
- Promotion
Marketing entails an exchange of what? - ANSWER-Money, goods,
information
what does the external environment influence ? - ANSWER-consumer
behavior, firms decisions on P4, and firm's performance and competitors
profitability
The marketing mix is influenced by - ANSWER-the external
environment(political, environment, social and technological), consumers
and competitors
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller NursingTutor1. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.99. You're not tied to anything after your purchase.
