Objectives (functional level) - ANSWER-are what orgs want to accomplish for
given strategic planning, which is typically a year.
Mission (or Purpose) - ANSWER-Short statement of why org exists and what
the overall goal is (what kind of service or products it provides). Captures
key elements of the orgs past and present in a clearly phased sentence or
paragraph.
What business are we in and what needs do we satisfy?
Who our customers?
What are our values, beliefs, ethics, and operating philosophy?
, What are our competitive advantage(s) or core competencies?
What are our human, environmental, and financial resource stewardship
responsibilities?
Values - ANSWER-inform executives, workers, investors, and the general
public of the core values or philosophy of the firm that influences strategic
planning, operations, and employee actions on a day to day basis.
Corporate Goals/Objectives - ANSWER-long term outcome you want to
achieve also what the company wants to be in the future
Corporate Strategies - ANSWER-provides direction for the strategic planning
efforts of SBU's and their functional areas
Situational Analysis (Strategic Planning) - ANSWER-As part of the strategic
planning process, the situation analysis occurs before a company decides on
any specific marketing actions
Competitive intelligence - ANSWER-involves identifying current and future
competitors that collectively with another and the firm by providing similar
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